Manager Marketing\/Business Development, Community Plan - Albuquerque, NM

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This NM Manager Marketing/Business Development will focus on research, development, presentation, delivery and management of community outreach programs and activities & marketing strategies to support the Medicaid business and drive membership growth. This Manager will also partner with key internal and external strategic partners to achieve assigned sales targets. They will translate market strategies into specific tactics with measurable goals.

If you are located in Albuquerque, New Mexico, you will have the flexibility to telecommute* as you take on some tough challenges.

Primary Responsibilities:
  • Actively develop, maintain, and grow productive relationships with key, local entities, and stakeholder groups to address community health issues within the Medicaid population
  • Provide guidance to the West Region Growth Officer and other business development leaders on the development of market engagement initiatives with local and state agencies, community-based organizations, faith-based organizations, provider groups and associations and other opinion leaders
  • Lead in-market implementation of all market engagement initiatives and events
  • Engage market organizations and groups to achieve greater collective impact of UnitedHealthcare's mission and efforts to develop and support community health partnerships
  • Support the design and implementation of pilot projects and investments that support innovative programming and align with the state's priority areas
  • Develop strategies and tactical plans to support consumer/member innovation and gain strategic insight into the needs, expectations, and concerns of members
  • Make recommendations to leadership regarding funding for market engagement efforts, special projects, and subsequently, manage the end-to-end grant process for the local grantee
  • Collaborate with internal staff by facilitating the planning and hosting of events with targeted stakeholders
  • Represent UnitedHealthcare at association meetings, conferences, forums, coalition meetings, workgroups, and steering committees
  • Develop content to include in newsletters and other marketing and education materials to be distributed on a regular interval to key stakeholders and stakeholder groups
  • Liaison to Marketing and Communications teams to ensure maximum visibility and exposure within the State and to specific designees (e.g., State legislators and decision makers, consumers, advocates, and CBOs/FBOs and providers)
  • Liaison to all other UHG segments including E&I, M&R, Optum, and enterprise-wide support divisions
  • Establish appropriate collaboration meetings on strategies that align business segments and promote unified messaging and approaches to serving the community
  • Responsible for market engagement, community outreach and marketing within the state that will differentiate UHC from competitors ensuring a successful RFP submission
  • Work with the Solutioning and Proposal teams to foster collaboration and ensure all market engagement activities are written into the RFP that will be submitted to the state
  • Serve as strategic advisor to Business Development leadership
  • Input and track all activities into SalesForce, ensuring accuracy for reporting
  • Maintain relevant work and critical documents on SharePoint sites, including regular reporting of activities

Demonstrated Skills:
  • Ability to work independently and communicate effectively
  • Proven ability to build relationships cross-functionally and lead toward common goals
  • Ability to lead business initiatives to a successful outcome
  • Exceptional written, verbal, analytical, organizational, problem solving and presentation skills
  • Proven ability to work autonomously and demonstrate initiative
  • Proven ability to think strategically
  • Objective, collaborative approach
  • Ability to adapt in a dynamic and high-growth environment

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:
  • 2+ years of Medicaid and/or Medicare sales experience
  • 2+ years of community outreach experience developing and organizing marketing or community outreach events
  • Proficiency in MS Office Outlook, Word, Excel, PowerPoint)
  • Experience working effectively in a highly matrix organization
  • Experience presenting to groups utilizing various technology mediums
  • Travel up to 50% of time within this NM market
  • Possess a valid driver's license, good driving history, reliable transportation, and current automobile insurance
  • Access to reliable transportation that will enable you to travel to client and/or patient sites within this market area
  • Work outside core business hours, including evenings and weekends, per business needs
  • Live within commutable distance to Albuquerque, NM
  • Based on the Federal mandate full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state, and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance.

Preferred Qualifications:
  • Bachelor's or Master's degree
  • Project management experience to include budget management
  • Experience managing employees to drive results
  • Experience developing marketing/community outreach strategies and tactile plans
  • Bilingual English/Spanish
  • Established professional relationships with community-based organizations (CBO's), faith-based organizations (FBO's), providers and local Department of Health and Human Services


UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers at UnitedHealthcare Community & State . Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low- income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Manager Marketing Business Development, Community Plan, Albuquerque, NM, New Mexico, Telecommute, Telecommuter, Telecommuting, Work at Home, Work from Home, Remote ; community outreach

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