Senior Manager, Product Marketing

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Job Description

The New York Times is looking for a motivated, collaborative, creative, analytical, and user-centric product marketer to support its Engagement mission. In this newly-established role, you will be part of-and help shape-a small but growing Product Marketing team at the Times. While we have long had marketers driving and shaping the business, our product marketing practice is still developing.

Reporting to the Director of Product Marketing, you will support important reader engagement projects across many audiences from one-time readers to subscribers, like those related to our core mobile news app, a dynamic newsletter portfolio and off-platform channels. Your role will involve a combination of strategic thinking and executional excellence, the integration of messaging strategy and product experience, and collaboration across departments. You will bring digital product marketing knowledge, a history of working with product teams to create new product adoption ideas, and an understanding of brand strategy.

Key Responsibilities

Product Marketing Strategy: Lead the go-to-market strategy, from ideation to launch, for new and existing products and features. Establish and measure success criteria and develop ideas and campaigns to increase reader engagement. Partner with product, design and research teams to infuse the product development process with a perspective that reflects our brand and customers. Understand the competitive landscape and become an expert for your product area.

Messaging and Brand Strategy : Apply our communications strategy and brand standards in a product context. Champion the consumer and represent positioning, voice, and tone with product teams. Translate what we learn about our readers from research into usable insights and apply them to product strategy and messaging. Create an insights-driven channel strategy for launches and see it through launch to meet engagement goals.

Product and Experience Collaboration : Partner with colleagues in brand, design, writing, product, consumer and data insights, PR, creative, media and more on the strategy, launch and optimization of products and features. Independently foster relationships across the Engagement Mission and Marketing function and instill trust quickly with these disciplines to ensure all projects are planned and launched flawlessly.

  • 7+ years of related experience in marketing, product marketing or product management, including at least 4 years of insights-driven go-to-market experience
  • Experience driving successful go-to-market strategies for product and feature launches, including aligning product marketing and messaging to a larger brand narrative and translating brand strategy into product marketing output
  • Distill essential insights from research and create clear and thoughtful creative briefs
  • Deep understanding of the product development lifecycle and how to operate within product-led teams; comfort and experience working with product and technology partners
  • Empathy for customers and a strong understanding of user experience
  • Balance creative, conceptual thinking with a data-driven mindset; excel in both creative and analytical environments; identify and assess success metrics
  • Capacity for, and interest in, flexing across both strategy and execution
  • Collaboration with different disciplines; build trust and relationships quickly
  • A motivated self-starter who can operate both autonomously and collaboratively and has a passion for initializing and forging new opportunities
  • Excellent prioritization, organization and communication skills
  • A positive spirit, inclusive mentality, diplomatic approach, and growth mindset
  • Digital subscription, content, newsletter, or mobile app experience a plus


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.