Director of Audience, Opinion

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Job Description

Opinion is looking for an ambitious, creative and sophisticated journalist to lead its audience team and to maximize the resonance of our work. A senior member of the department, you will be responsible for growing our loyal and engaged audience. At the same time, we want to reach new audiences, in the United States and around the world.

We are looking for an editor who will help shape the way the desk visually tells stories and engages with readers. You will play a key role in editorial discussions ranging from what we cover to how we allocate resources and determine staffing needs.

Experience leading a team of journalists is essential. A central aspect of the job will be inventing, identifying, testing and executing on new ideas and opportunities to deepen our relationship with readers (and listeners and viewers).

We're looking for an editor with a sense of humor and a capacity for outrage, a confident point of view and an open mind, an appetite for risk and exacting standards for excellence. You are someone who has sound editorial judgment that is aligned with our standards. You are capable of acting swiftly and tactfully in high pressure situations .We're looking for someone who wants to advance big ideas to make the world a better place, and to have fun doing it.

Because we aim to promote the most intelligent and provocative debate across a range of subjects - including politics, economics, international affairs, health, business and culture - this editor must have intellectual range and curiosity and a commitment to the mission of Opinion, which includes welcoming ideas that reflect a diverse range of topics and ideologies. They must also deeply understand the digital news landscape and be committed to interpreting and responding to data.

You will regularly collaborate with editors, writers and producers across the department - including Opinion's graphics, audio, video and design teams. You will also work closely with the Director of Strategy for Opinion and partner with colleagues in the newsroom, product, data, marketing and beyond. Diplomacy is crucial.

This position will report to the Managing Editor for Opinion.

Responsibilities :
  • Manage a global team of editors dedicated to bolstering Times Opinion's presence on the homepage, search, apps, newsletters, comments and social platforms
  • Help determine broad digital objectives and identify high-impact opportunities across platforms
  • Serve as an in-house expert on analytics and digital best practices, conducting trainings and sharing key takeaways with leadership and Opinion staff
  • Facilitate the career development of direct reports, including mentorship and cross-training audience editors in order to develop new skills
  • Collaborate closely with the leadership of other Opinion departments (graphics, design, video and audio) on ideas for large projects, and act as a point of contact for larger multimedia efforts.
  • Provide leadership when it comes to conceptualizing, editing and executing across various platforms
  • Invent, design and build new digital experiences and create new story forms that become regular elements of our coverage
  • Keep up with industry trends and execute audience strategy based on latest analysis
  • Oversee the editors responsible for selecting and editing Letters from readers
  • Refine strategies for testing display copy, optimizing pieces and creating assets for Twitter, Facebook and Instagram, recommending SEO headlines and URLs, and maximizing promotion of key pieces across The Times's platforms
  • Create a playbook for enterprise projects, including clear plans for how to use each platform effectively to find the right audience and increase engagement with readers, including through newsletters, the homepage, social platforms, search, comments, user-generated content and push notifications


Qualifications :
  • At least seven years of experience working in a digital news environment, including a minimum of three years managing a team
  • Experience writing or editing posts on behalf of news outlets on Twitter, Facebook, Instagram and other social platforms
  • Ability to work independently or collaborate across departments as needed
  • Demonstrated interest in visual and audio storytelling
  • Strong editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
  • Demonstrated success in launching innovative projects in a fast-paced news environment
  • Must possess a combination of traditional editing skills and expertise in digital platforms.
  • Proven record of making data-driven decisions to produce strong results
  • Deep knowledge of analytics tools and SEO best practices


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.