Sales Planner

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Job Description

The Sales Planner will act in partnership with our Advertising Sales team to provide thoughtful and compelling programs that deliver successful outcomes for our Advertisers. The Sales Planner will be knowledgeable of digital and audio advertising platforms, tools, and products and advise our advertiser and agency partners of New York Times solutions that meet their goals. The Sales Planner will engage with our customers to ensure excellent customer care.

The Sales Planner will be part of the NYT Advertising category aligned pod structure and be a category expert for partner teams. The Sales Planner will work seamlessly with other pod members across Sales, Strategy, and Project Management.

Sales Planner Responsibilities:
  • Support development of RFP (Requests for Proposal) process utilizing the full scope of NYT ad products that strategically address the advertiser's needs and campaign objectives for digital and audio business lines.
  • Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars, negotiate Terms & Conditions. Enter final plans into online proposal systems.
  • Manage the digital process workflow from RFP to IO and liaise with key approval stakeholders in AdOps, Revenue Analytics, Legal, Ad Product, Research and Strategy.
  • Display deep category expertise across assigned verticals - this includes bringing strategic recommendations during RFP pitches in partnership with the larger Pod team in order to build thoughtful programs to life.
  • Adhere to process controls and ensure all approvals are accurately secured.
  • Maintain proper documentation of all IOs, T&Cs and Campaign activities.
  • Attend all Product training and develop a deep understanding of the full suite of NYT products across all platforms.
  • Assist with campaign kick off management.
  • Coordinate handoff of digital campaigns to AdOps to ensure pre and post sales continuity
  • Field customer complaints and work with the appropriate department to resolve them.
  • Respond to servicing and information requests from team members and clients: work with various internal teams to gather information for customers and fulfill requests
  • Provide excellent customer service to both internal and external clients.
  • Communicate detailed and specific account information to Sales and Operations management.
  • Assist with onboarding new team members and participate in building strong team culture
  • When other pod team members are OOO or low on bandwidth, Planner is responsible for coverage and resourcing assistance to support larger pod needs.

  • 2-3 years of related experience in Digital advertising (Audio experience an added bonus)
  • BS/BA degree
  • Attention to detail and organized
  • Working knowledge of online proposal systems such as Lineup/Adpoint, DSM, Fat Tail, Operative is desirable
  • Proficiency in Microsoft and Google office applications, and sales and data management tools such as Sales Force are also desirable
  • Strong working knowledge of media math preferred
  • Motivated self-starter and quick learner
  • Collaborative, responsive and accountable
  • Excellent communication skills both with external clients as well as internal stakeholders
  • Excellent relationship-building skills and the ability to work effectively in a team environment
  • Strong ability to communicate end-to-end planning process and share that knowledge with the larger team


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.