Manager, Marketing

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Day - 08 Hour (United States of America)

This is a Stanford Health Care job.

A Brief Overview
The Marketing Manager is a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans for Stanford Medicine's Destination Service Lines and other Service Lines. May also provide marketing support for SHC Programs and Products, Medical Office Buildings, University Healthcare Alliance, Valley Care, and special projects. Brings innovative ideas, techniques and marketing opportunities to the forefront to benefit Stanford Medicine and continue to position the organization as a leading academic medical center. The role has account-specific budget responsibilities.

What you will do
  • Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
  • Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
  • Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
  • Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics and outcomes.
  • Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for Stanford Medicine's goals.
  • Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
  • Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
  • Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).

Education Qualifications
  • Bachelor's degree in a work-related discipline/field from an accredited college or university required.

Experience Qualifications
  • 5+ years to 7 years of progressive responsibility and directly related work experience required.
  • Experience in an academic medical or community hospital setting preferred.

Required Knowledge, Skills and Abilities
  • Knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
  • Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
  • Demonstrated experience in presenting complex ideas in a simple and impactful manner.
  • Ability to work in a matrix environment with multiple stakeholders and clients.
  • Ability to communicate (verbal and written) effectively at all levels of the organization.
  • Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
  • Demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
  • Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
  • Strong relationship building and bridging competencies.

Physical Demands and Work Conditions
Blood Borne Pathogens
  • Category III - Tasks that involve NO exposure to blood, body fluids or tissues, and Category I tasks that are not a condition of employment

These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience

Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford's patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.

You will do this by executing against our three experience pillars, from the patient and family's perspective:

  • Know Me: Anticipate my needs and status to deliver effective care
  • Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
  • Coordinate for Me: Own the complexity of my care through coordination
#LI-RL1

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.