Product Content Marketing Manager - Telecommute

Careers at UnitedHealth Group

We're creating opportunities in every corner of the health care marketplace to improve lives while we're building careers. At UnitedHealth Group, we support you with the latest tools, advanced training and the combined strength of high caliber co-workers who share your passion, your energy and your commitment to quality. Join us and start doing your life's best work. SM


Compassion. It's the starting point for health care providers like you and it's what drives us every day as we put our exceptional skills together with a real feeling of caring for others. This is a place where your impact goes beyond providing care one patient at a time. Because here, every day, you're also providing leadership and contributing in ways that can affect millions for years to come. Ready for a new path? Learn more, and start doing your life's best work. SM

Our teams are helping people from around the world. We can bring out your best as you put your listening, analytical and problem solving skills to work in a setting that is geared to helping improve lives and enhance health care for millions. Here, you'll discover a wealth of pathways for professional growth within Customer Service, Billing, Claims, Enrollment & Eligibility and across our global economy. Join us and find out why this is the place to do your life's best work. SM

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

As a Product Content Marketing Manager, you will be responsible for developing marketing content and executing product marketing initiatives to drive revenue growth for the Optum provider business. Responsibilities include creating value proposition and differentiative messaging and narratives, and delivering high-impact sales tools (PPT decks, sales sheets, case studies, white papers). Accountable for a broad portfolio of Provider technology and services that span across the OptumInsight portfolio with a focus on how these assets help support our Business Process Outsourcing (BPO) engagement models.

The Product Content Marketing Manager will have solid writing skills, ability to consume technical product details and output clear and easily consumable value prop messaging, experience supporting sophisticated sales organizations, understanding of the healthcare IT/physician/payer markets, preferably the Revenue Cycle and IT space, and a solid work ethic.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:
  • Identify points of differentiation and manage compelling value propositions for products/services
  • Adjust marketing content based on market trends and changes
  • Contribute to and execute on the strategic direction for product suite messaging
  • Execute the creation of high-impact, brand-aligned materials with differentiated messaging in all mediums
  • Support and execute differentiated thought leadership positions through marketing and communications content, activities and programs
  • Assess competitive intelligence, client input and market trends and issues to aid the strategic decision making and development of key messaging / positioning and client satisfaction
  • Execute application in marketing activities
  • Determine and execute sales enablement plan, including training
  • May lead training
  • Collaborate with integrated/segment marketing teams and communications to execute demand generation and market awareness opportunities
  • Work closely with business and product managers, and senior leaders on occasion
  • Contribute to engagement on external vendors

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:
  • Bachelor's Degree
  • 5+ years of relevant industry or product marketing experience
  • Project management experience

Preferred Qualifications:
  • MBA
  • Domain expertise in healthcare IT
  • Provider market expertise
  • Revenue Cycle space expertise

UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Colorado, Connecticut or Nevada Residents Only: The salary/hourly range for Colorado residents is $79,700 to $142,600. The salary/hourly range for Connecticut/Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Product Marketing, Manager, Content, Healthcare, consulting , Telecommute, Telecommuter, Telecommuting, Work at Home, Work from Home, Remote