Email Marketing Specialist

Job Description

If this position will be based in the US or Puerto Rico (not applicable to positions based outside of US or Puerto Rico): Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, subject to applicable law.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop, and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

We are looking for a digital marketing specialist to join our growing our company's Animal Health Companion Animal Integrated Customer Experience Team. This position is accountable for working closely with digital leaders, brand marketers, and sales colleagues to ensure that all US digital marketing multi-channel closed loop marketing campaigns (MCLMs) are executed on time and measured to assess ROI and answer critical business questions. The candidate will be accountable for day-to-day management of all email channel campaigns (email planning, campaign calendars/scheduling, the creative review process, QA/testing, deployment, and reporting) as well as delivering them on time and within budget.

Key Responsibilities

· Use campaign data, digital analytics, and customer insights to translate brand strategies into email marketing plans.

· Translate brand strategies into omnichannel marketing strategies and plans driven by customer insights.

· Create campaigns' calendar with creative themes in alignment with marketing and sales teams

· Execute lead generation and nurture campaigns delivering on business unit objectives in collaboration with marketers, outside and inside sales reps and global IT departments.

· Develop a sustainable marketing engine with agency partners while guiding cross-functional teams to minimize cost and performing targeting and segments strategies to increase revenue for each campaign.

· Build copy, content, codes, and email designs within Salesforce Marketing Cloud environment to execute omnichannel activities for in-house and third parties.

· Manage data, segments, audience filtering, dynamic content, and journey building in Salesforce Marketing Cloud in compliance.

· Perform email QA including optimization for device while developing and executing A/B testing including pilots beyond emails.

Education

· Bachelor's degrees with strong business, math, analytics, and project management skills such as in Business Analytics, Digital Marketing, Computer Science, Engineering, Computer Information Systems, Information Technology, or related field.

Skills & Abilities:
  • At least 2 years' experience in using or implementing/supporting automated email/CRM systems such as Salesforce Marketing Cloud/ExactTarget, (including Email Studio, Mobile Studio, Advertising Studio, Web Studio, Interaction Studio, Journey Builder,) Salesforce CRM, and Salesforce Sales Cloud or Marketo, Pardot, IBM/Silverpop, Cheetamail, etc.
  • At least 2 years' experience in digital, technical, or commercial IT roles.
  • Experience with medical/legal/regulatory review systems such as VEEVA Promomats is preferred.
  • Proficiency in programming languages such as HTML, CSS, query languages such as SQL, Python, and/or C+ preferred
  • Firm understanding of direct marketing, segmentation and analytics are keys to success .
  • Experience with mobile, web analytics (Google Analytics, Omniture or similar), search (SEO/SEM), content management, and digital media is preferred.
  • Experience in analyzing complex data sets for both planned and ad hoc analysis using Google Analytics, Google Data Studio, Google Display Network, Google Cloud, Datorama, and tools like SEMrush
  • Understanding of the basics of software development and architecture, ins and outs of web standards, design and usability, insight into operational considerations for a SaaS/API environment
  • Excellent communication skills and experience managing a creative agency virtually
  • Able to manage time and prioritize multiple tasks with extreme attention to detail, in a fast-paced environment are needed
  • Able to assess, modify and routinely improve marketing campaigns over their lifecycle
  • Able to effectively envision and implement multi-channel marketing campaigns across websites, email, mail, phone, CRM systems, etc.
  • Able to commute to Madison, NJ and Rahway, NJ offices.



Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world's food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.

Who we are ...

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for ...

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:
1

Requisition ID:R144649