Director, Digital Brand Activation

Job Description

If this position will be based in the US or Puerto Rico (not applicable to positions based outside of US or Puerto Rico): Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, subject to applicable law.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

Description:

The Director of Digital Brand Activation will help built a purpose-built and customer experience driven digital brand ecosystem to create value for veterinarian and pet owners, improving organization digital maturity and driving efficiencies across enterprise. The role will activate brand values and amplify go-to-market brand strategies via digital to improve brand resonance with target segments. The individual will lead team of 4 digital specialist to deliver valuable, personalized digital experiences grounded in meaningful, differentiated brand/product benefits and features.

Responsibilities:

Develop talent
  • Develop and coach a team of subject matter specialists to create digital expertise in are of web development, modular content management, organic search, media (Paid Search and Display), digital asset management and front-end development.
  • Built understanding and capabilities of digital full-funnel media techniques using precision, programmatic, display, video, and social channels such as identity, audiences, targeting, content, and creative
  • Lead development and implementation of digital experience use cases by capturing consumer journey and their behaviors across the digital ecosystem

Digital Leadership
  • Provide digital-first thought leadership, and guidance to cross-functional teams in all areas of digital marketing
  • Stay up to date about latest digital technologies and platform and maintain strong relationship with IT to help inform roadmap and implement the solutions
  • Create a culture of continuous improvement by defining digital brand objectives, tracking KPIs and reporting results to senior leadership on an ongoing basis to inform marketing tactics and improve plan

Digital Strategy
  • Establish long-term digital marketing strategy to evolve owned digital channels such as website, SEO, email, display, social and PR to bring brand promise to life and drive brand awareness and engagement
  • Create a best-in-class user experience and destination for all content across our digital channels
  • Strategically tie together the inputs of other digital capabilities such as digital analytics, digital content, and creative expression to ensure digital experience cohesion, optimized activation outcomes, and success of all branded digital campaigns.

Digital Activation
  • Drive test-and-learn across digital marketing channels and leverage marketing analytics to provide insights and make recommendations based on results for building out digital marketing learning
  • Test and improve digital creative and copy optimized for target audience segments and persona to ensure campaign optimization
  • Work with business and digital analyst to evaluate results of all digital campaigns and use learnings to optimize performance and guide brand plans
  • Develop data-informed digital campaign design in collaboration with brand leads to define activation of brands' core creative ideas in digital ecosystem
  • Capture and record ongoing learnings from A/B to help establish internal benchmarks and to improve digital campaign across brands and channel


Skills:
  • Influence without authority
  • Be a proactive self-starter with experience leading team within a matrix organization
  • Excellent communication
  • Strong Analytical skills
  • Strong organizational and operational skills
  • Able to manage multiple projects at once
  • Develop processes, set timelines, and keeping team accountable


Education:
  • Required :
    • BA/BS in marketing, advertising, or information technology.
    • Master's in Business Administration (MBA) or Digital Marketing
  • Preferred :
    • Certification in or extensive hands-on experience with MarTech platforms and Google Analytics (GA)

Experience:
  • 8- 10 years of experience in Digital marketing, digital media advertising, CRM, Martech, Marketing Automation, Digital Brand Activation or Marketing Integration
  • 3-5 years' experience of leading teams, managing direct reports and developing talent
  • 3-5 years of experience designing and implementing marketing campaigns
  • 2-4 years of experience/working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization
  • Experience translating strategic brand objectives into consumer-centric digital engagement tactics
  • Experience is Animal Health Industry is preferred


Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world's food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.

Who we are ...

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for ...

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
25%

Flexible Work Arrangements:
Remote Work, Telecommuting

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:
1

Requisition ID:R145196