Advertising Account Executive (Auto)

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary
Welcome to Effectv... the Best of Digital with the Power of TV. Effectv has created a specialized team to focus on the most exciting and lucrative category of Automotive advertising and we are seeking ambitious, talented, and solutions-seeking media consultants to support the growth and success of our local dealership partners. Our leading audience delivery solutions use robust data insights to find the precise viewing households for each dealership partner, however the target viewer chooses to watch. By delivering their message across screens to their target audience, we can improve effectiveness and reduce ad waste. Overall, our data, inventory, and technology enable us to deliver full-funnel, multiscreen advertising solutions that produce measurable results.

This role primarily serves as an automotive marketing and media consultant with particular expertise articulating an audience first, data driven sector.

Responsible for developing, servicing and maintaining a base of local auto clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals. Offers linear and digital zone buying to allow auto advertisers the opportunity to reach only the customers in their retail trading areas.
Job Description

Core Responsibilities:

* Analyzes, develops and presents market research data and advertising proposals to help support client activities and products.

* Understands dealership operations and profit motives and applies that knowledge into building an advertising strategy to generate local ad sales revenue.

* Analyzes data and utilizes excellent influencing skills in order to tell a compelling story.

* Identify dealership advertising budgets (new, used and service) and share by utilizing Polk and market research data.

* Provides weekly forecasting, as well as monthly and quarterly marketing reports.

* Maintains up-to-date customer and prospect records and participate in development of sales forecasts.

* Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls, and expense reports.

* Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.

* Apply your established relationship building skills to effectively partner with both internal and external contacts.

* Consistent exercise of independent judgment and discretion in matters of significance.

Job Specifications:
- High School or Equivalent
- Marketing or related field
- Generally requires 1-3 years related experience

Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team - make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our communities

Disclaimer:
  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

High School Diploma / GED

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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