Marketing and Communications - Marketing Innovation and Analytics Marketing Strategy- Director

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Company Description

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing environment. Here, you will help lead our industry forward and make your career.

Job Description

THE IMPACT YOU WILL MAKE
The Marketing Innovation and Analytics Director - Marketing Strategy role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

Partner with key internal stakeholders to distill key business, policy and analytical findings against marketing research and insights to plan and execute impactful, measurable go-to-market campaign strategies. You will identify changes in the marketing environment, including competitive strategies to evaluate, adjust, or redraft the Single-Family organization's marketing plan. You will help accelerate and develop product innovation and segment initiatives on behalf of the Single-Family business powered by data, insights and a mission-orientation to help champion change with key partners.

· Deliver award-winning marketing programs, content and differentiated customer experiences to support Single-Family business objectives

· Responsible for driving continuous improvement of marketing planning and measurement in support of mortgage product innovation strategies

· Drive alignment of brand narrative to content distribution strategies and measuring success of key marketing programs to improve brand awareness and reach

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• Bachelor's degree or equivalent
• 10+ years progressive experience in financial services, with 10+ years in marketing and/or product innovation experience
• Desire to work in a diverse and inclusive organization that values DE&I culture initiatives; has prior experience developing marketing programs to reach diverse audiences and/or underserved segments

Desired Experiences

• Graduate degree (MBA or Master's) in marketing and/ or finance
Proven track record using actionable data to influence how marketing strategy intersects with product innovation
• Optimize and refine the role of Single-Family marketing programs through benchmarking, performance updates, data-driven business cases and continuous improvement opportunities
• Demonstrable track record in marketing analysis, measurement and setting annual marketing plans to achieve business goals
• Analytically minded and skilled at developing data-driven marketing campaigns tied to segment insights, business strategy, and market needs
• Position Single-Family business as a leader in delivering sustainable housing solutions and amplifying the role of real estate finance against evolving ESG goals
• Prior marketing experience supporting ESG products and services
• Develop outreach, positioning and marketing strategy to align with mortgage product innovation opportunities
• Manage product marketing innovation portfolio to achieve Single-Family business goals
• Demonstrate extensive knowledge of financial and ESG-related information, research, analytics
• Manage process for identifying and assessing outreach and distribution channels, influencing key stakeholders to advance Single-Family business strategy
• Responsible for strategic growth, competitive differentiation to amplify SF objectives
• Chart new vision for Single-Family product innovation plan, analytics and marketing optimization efforts
• Create reports and tools to support achievement of weekly/ monthly/ quarterly performance tracking
• Contributes best practices and patterns to solve complex process and operational blockers
• Operational agility to deliver timely, actionable marketing platforms, systems and insights
• Develop thought leadership concepts and upfront strategy tied to marketing strategy and end-to-end program implementation
• Create marketing analytics organizational best practices to measure, forecast ROI opportunities to ensure optimal allocation of Single-Family marketing resources
• Experienced team leader
• Entrepreneurial mindset and comfortable challenging the status quo to foster growth opportunities or to champion the end consumer
• Comfortable partnering with account teams, product teams, creative teams, digital/ technology, and PR to influence fully integrated marketing campaigns (ie, social media, creative, web development, mobile, media planning, etc.)
• Effectively mobilize internal/ external resources to develop impactful and measurable campaigns tied to key business priorities
• Drives accountability in coaching and leads by giving feedback and offering follow-up actions
• Collaborates with others with different functional expertise to work towards a common goal

Tools
  • Excellent PowerPoint and storytelling skills (written and verbal communications, as well as solid presentation skills)
  • Experience in advanced analytic techniques, such as A/B testing, customer segmentation and marketing effectiveness
  • Excellent Excel reporting skills; proficient with Tableau or data visualization tools
  • Experience using collaboration tools, such as Confluence, Workfront Fusion, MS Teams
  • Comfortable or familiar with Adobe, Seismic, Salesforce, Docebo (LMS), JiffleNow and SharePoint


Additional Information

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.

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