Associate Strategy Director - T Brand Studio - Finance

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Job Description

T Brand Studio is the in-house creative studio at The New York Times. Our mission is to create work that helps brands make an impact in the world, and our canvas is the full breadth of The New York Times and its associated media platforms, including digital, mobile, audio, print, events and more.

The Associate Strategy Director, Finance leads the strategy function and people team for our Finance business, one of our most prestigious categories. The Finance Pod's award-winning work includes custom podcast series for clients like Bank of America, Accenture and Invesco; Environmental, Sustainable and Governance (ERG) thought leadership campaigns for clients like Visa and PayPal; and activations at NYT's most anticipated events like Sam Sifton's inaugural Food Festival and the exclusive Dealbook conference with Andrew Ross Sorkin; among many more.

The Associate Strategy Director will bring experience working with Finance or Consulting brands and a passion for uncovering how Finance intersects with all parts of our world and culture to spark inspiring creative ways in and ideas. Strategy is a team sport, and you will be an expert collaborator with experience leading versatile teams, including creative, program management, sales, and planning, toward a common goal. Success within T Brand's strategy team requires the ability to uncover human and cultural truths driving the finance category, a passion for big ideas expressed through media, a love of The New York Times and a high standard for creating visual presentations.

Skills:
  • Research, Insights, and Creative Brief Development: You are an expert at using proprietary tools, third-party resources and desk research to uncover meaningful insights, human truths and whitespace opportunities that will lead to a compelling way in for creative and media.
  • Creative Briefing: You are experienced in writing compelling creative briefs, briefing creative teams, and being an inspiring strategic partner to creative teams.
  • Media Strategy: You are experienced in making recommendations for how to use media to bring ideas to life in ways that meet clients' campaign objectives. Although you will not be responsible for writing media plans, you are comfortable and expert in guiding internal teams as well as clients in making smart and creative media choices.
  • Client Deliverable Development: You are experienced in owning and creating client-ready visual proposals that are polished and inspiring.
  • Finance Category Fluency : You are constantly learning and reading about macro trends in business and culture, including in Finance.


Responsibilities:
  • Utilize research and data to articulate and support sales stories.
  • Author and deliver creative briefs on sometimes-tight turnarounds
  • Create powerful proposals with effective storytelling that responds to client needs and telegraphs the value of NYT media offerings
  • Develop a broad understanding of all New York Times assets
  • Lead, collaborate and project manage across relevant departments (including Sales, Ad Product, T Brand Studio, Ad Operations, Research, Marketing, Events, etc.) to create integrated programs for clients.
  • Develop, articulate and share innovative programs, partnerships, innovations and opportunities.
  • Research and write content strategy briefs.
  • Attend sales calls to pitch advertising and media ideas to mid/senior-level executives.
  • Effectively manage internal senior stakeholders, communicating proposal and program status to management.
  • Educate and keep the Finance Pod abreast of finance-specific trends and what opportunities or challenges they might present for our business.


Qualifications:
  • B.S. or 8+ years of cross-platform Advertising experience in brand and media strategy.
  • Interest in managing a high-volume category.
  • Experience working on RFPs.
  • Experience working in collaborative sales and marketing processes, including working with sales teams or in a sales environment.
  • An understanding of the current social, branded content, digital, audio and mobile media landscapes.
  • Experience with how to translate the long-term goals of advertisers into solutions and recommendations that is provided by The New York Times.
  • Team management, leadership and presentation skills are required.
  • Excellent writing and Google Suite skills are a must.


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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.