Senior Strategist

Job Description

The New York Times seeks a highly proactive, creative strategic mind to join our advertising sales strategy efforts and ultimately identify insights and inspire ideas that help drive revenue for key advertiser categories. As part of the award-winning T Brand Studio team, this New York-based Senior Strategist will focus on developing thoughtful, market-relevant industry analyses that inspire creative opportunities for client partners in collaboration with Insights, sales, planning and creative teams..

Success within T Brand's Strategy team requires strategic thinking, a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape and an ability to translate market trends into actionable opportunities for advertising partners.

  • Work closely with the Executive Strategy Director to develop and execute industry-specific thought leadership reports
  • Work in tandem with Insights team to develop research methodology that will inform thought leadership content
  • Translate research and data to insights that inform sales opportunities
  • Work with Ad Innovation to surface and define new editorial partnership opportunities
  • Develop a broad understanding of all New York Times products and media assets
  • Brainstorm and write strategic briefs
  • Communicate proposal and program status to management as needed
  • Collaborate and project manage across relevant departments (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, etc.) to create integrated programs for clients
  • Attend sales calls to present industry insights and corresponding marketing ideas when necessary

  • B.A. or B.S.
  • 5-7 years of cross-platform Advertising experience
  • A deep understanding of the current social, branded content, digital, mobile and tablet landscapes
  • Strong ability to turn information into insights
  • Capacity to distill extensive research into industry/client-relevant implications
  • Experience developing trend reports/industry analyses preferred
  • Dynamic team building, leadership and public speaking skills required
  • Excellent writing, Google Suite and Keynote skills a must. Design skills preferred
  • Extensive experience in working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment
  • Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times Media Company

Requires excellent writing, communication and self-editing skills, strong organizational and management abilities, creative and strategic thinking, good follow through, and a high degree of comfort when interfacing directly with agency and brand contacts.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.