VP, Data and Insights, Marketing Analytics

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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a newsroom that's 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

At the New York Times, we are working towards an ambitious subscriber goal for 2025. The New York Times is seeking a VP to lead the Marketing Analytics team within the Data and Insights Group.

The Marketing Analytics org is responsible for partnering with marketing leaders, as well as finance, product & engineering teams across the company to measure and optimize our marketing spend and maximize profitable new subscriptions The team is responsible for quantifying the return on media investment across paid and owned media tactics, utilizing tools such as Media Mix Modeling (MMM), attribution methodologies and experimentation. The VP, marketing analytics will continually explore areas of strategic opportunity, design measurement plans against KPIs, develop dashboards to inform channel optimization, profitability and budget allocation, and turn data into insights informing the narrative to understand the evolution of our marketing investments. This position will be responsible for the direction of the analytics team, including partnering with leadership to set long-term roadmaps and strategy, ensuring the quality and impact of team output, and developing the people leaders and individual contributors within the team. The role requires strong strategic and tactical viewpoints, leadership skills, a strong foundation in marketing analytics, and endless curiosity.

Responsibilities:
  • Partners with finance and marketing teams to optimize marketing across all lines of business (e.g., News, Games, Cooking, etc) and a diverse set of email, digital and offline channels
  • Represents marketing analytics deliverables and roadmap initiatives to senior leadership
  • Architects future measurement capabilities in light of ever-changing data landscape
  • Fosters an inclusive, welcoming, cohesive culture within the Data and Insights function as a whole and their team in particular
  • Leads, hires, onboards, and develops talent within their team, including managing people leaders
  • Guides media agency analytics team to develop analysis and deliverables in line with our internal standards, to supplement our understanding of marketing effectiveness
  • Is responsible for the quality and direction of analytics team's work
  • Collaborates closely with counterparts in Data & Insights and Finance on projects that span multiple missions
  • Represent the best practices of the Data & Insights group to both internal and external partners


Desired Qualifications:
  • 10+ years of progressively complex experience in analytics;
  • Deep experience with advanced marketing analytics practices across email, digital, and offline media, including Media Mix Modeling, propensity modeling and the various approaches to attribution analytics for measuring direct marketing
  • Experience with analytics and modeling to describe impact of top-of-funnel marketing campaigns
  • Mastery of SQL
  • Track record of leading and developing analytical teams - preferably experience as a leader of leaders
  • Mathematical or statistical background. Demonstrated knowledge of multivariate statistical and modeling techniques.
  • Experience in data visualization/reporting and data viz tools such as Mode, Looker, or Tableau.
  • Strong communication and interpersonal skills, and ability to work seamlessly with multiple stakeholders in a cross functional team of analysts, technologists, operations and product managers.
  • Experience with big data environments such as GCP, AWS and/or Snowflake

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.