Ad Product Content Specialist

Job Description

The Ad Product Content Specialist will serve as a conduit between our Ad Product/Strategy team, the editorial mission of The Times and our many advertising partners. Focusing on newsroom sponsorships and media alignments, the Ad Product Content Specialist will help develop and execute ad product initiatives across print and digital, achieve project-by-project KPIs and own marketing resources to highlight our editorially aligned ad product suite. The Ad Product Content Specialist will work closely with the Planning and Sales teams during pre and post-sale and will be integral to the success of partner campaigns. They will also liaise with the newsroom to create and optimize ad products and ensure campaigns are executed successfully.

A team player, the Ad Product Content Specialist will support the Ad Product team by collaborating on projects, regularly communicating updates and inputs from other parts of the organization and being a vital and supportive resource across the advertising department.

This is an exciting opportunity for those interested in a cross-functional role in a fast-paced, innovative and highly collaborative environment.

Role:
  • Support Ad Product owners in the execution of sponsorship opportunities
  • Be a resource for Planning and Sales by advising on the ad product catalog, ensuring advertiser KPIs are met and campaigns are executed successfully
  • Optimize and improve ad product offerings across print and digital and suggest complementary product pairings
  • Work with Yield to create sample media plans for sponsorship and alignment offerings
  • Interface daily with the Newsroom, Sales, Sales Planning, Yield, Ad Ops and Ad Platforms to optimize, create and execute sponsorship opportunities
  • Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards to manage business health and sales strategy
  • Project manage communication to the department about ad products
  • Own and maintain the team's organizational framework, including tracking documents used across advertising and the newsroom
  • Create marketing materials for new ad products and maintain updates to existing materials


Critical Skills:
  • 2+ years of experience in marketing, product, or advertising preferred
  • A high degree of emotional intelligence and ability to build partnerships across the organization, both in the newsroom and advertising; a true team player who thrives on collaboration
  • Extremely strong and clear communicator, both written and verbal
  • Proactive and disciplined self-starter with an innate curiosity for learning and trying new things; a willingness and ability to problem solve
  • The ability to effectively prioritize projects and produce results; highly organized
  • Experience in a newsroom, project management, advertising, and/or sales planning; background in digital media and technical fluency is a plus
  • Enthusiasm for The New York Times's journalism and mission


Benefits and Perks:
  • Support our original, independent and reported journalism
  • We provide great health, dental, vision and life insurance for employees and their families
  • We support responsible retirement planning with a generous 401(k) company match
  • We offer great parental leave
  • We are committed to career development and ongoing learning supported by a formal mentoring program as well as $8,000 annually for tuition reimbursement
  • We host frequent panel discussions and talks by newsmakers and industry leaders
  • Join a community committed to the richness of diversity, experiences, and talents in the world we cover, supported by a variety of employee resource groups

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.