Senior Manager, Brand Media Strategy (Core News)

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a newsroom that's 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

Job Description:

The Senior Manager, Brand Media Strategy develops, implements, and advances the strategy, campaigns and capabilities of our media and marketing program for our Core News Brand Media Program. Our mission is to grow positive affinity for our brand at scale, and put consumers on the path to subscription. You will be self-motivated and experienced at reaching out across the organization to develop relationships, skilled at driving a vision across the team and external partners, encouraging of diverse thinking and teamwork, will be a driver of clarity and new process in areas of ambiguity, and will work proactively and creatively around challenges with a positive attitude.

Key Responsibilities:

Media Planning & Investment : You will work with our external media agency to develop cross-channel campaigns that drive positive brand affinity, innovation and impact . You will provide input for project briefs and will manage strategic media and audience planning, tactical plan development, senior stakeholder buy-in , trafficking, activation, optimization, and reporting. You will vet new media offerings and identify right-fit solutions that address business challenges. You have deep media knowledge (especially social and digital media) and can add perspective to and articulate differences between marketplace offerings. You will be able to prioritize existing workstreams and tasks for the team to ensure on-time delivery and strong execution.

Communication & Thought Leadership: You are able to articulate a strategic narrative and gain alignment from peers and stakeholders. You will develop key metrics and goals for media programs, cross-functional interaction models and drive continuous improvement. You are able to connect and communicate the relevancy and impact of industry topics and trends to our business and strategy. You are able to demonstrate exceptional judgment and acumen while managing people and projects.

Collaboration : You will be a strong collaborator within the marketing & media team, working to foster an inclusive environment with diverse personalities, as well as across the organization. You are a proactive networker and will positively represent the Marketing & Media Strategy team, providing visibility into the team's work and achievements. You will be responsible for leading brainstorming sessions and encouraging team members to contribute ideas without judgment, later distilling ideas into an actionable plan with team members. A strong positive attitude and proactive issue resolution skills are required.

Qualifications:
  • 7+ years experience in either Brand or Agency roles
  • Strong Digital and Social experience required
  • Brand Marketing / Comms Planning experience preferred
  • Strong presentation/deck building skills
  • Excellent budget and vendor management experience
  • Comfortable with technology and technical language
  • Comfortable with interpreting data and research results
  • Flexible and nimble to think around tough business problems
  • Able to build strong, trusting relationships with clients and colleagues
  • Organized and efficient
  • Collaborative, including ability to drive clarity in a multi-stakeholder environment
  • Consistently professional and positive


#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.