Sr. Consultant, Market Insights

Alternate Locations: Radnor, PA (Pennsylvania); Work from Home

Work Arrangement:Work from Home

Relocation assistance::is not available for this opportunity.

Pay Range: $83,500 - $179,100

Bonus Potential: 10%

Requisition #:67611

The Role at a Glance

It's an exciting time for Consumer Insights at Lincoln, as we are growing and shaping the consumer insights practice and its impact in the organization. As a senior consultant, you will serve as a subject matter expert and will be responsible for educating internal partners on important consumer trends and show the value of consumer data on all phases of business growth and go-to-market strategy, including identifying and sizing new business opportunities, forecasting key trends and developing target consumer profiles and personas. In this role you will influence advertising and brand strategy, inform innovation and product development teams, and help shape a customer-centric culture by promoting insights and consumer intelligence across the enterprise. You will be responsible for managing relationships with industry data providers and analyzing diverse data sets to provide a thorough quantitative understanding of consumer needs and behaviors related to the insurance industry. You will package data and insights into impactful stories intended to drive action within the business and educate the broader marketplace.

What you'll be doing:

  • Develop and shape consumer insights practice and elevate insights throughout the organization
  • Manage relationships with industry analysts, syndicated research vendors, and other data providers to curate and optimize Lincoln's consumer intelligence.
  • Manage Lincoln's consumer insights portal to share and promote our own proprietary research, as well as insights and content from our research partners.
  • Build scalable and actionable tools that enhance Lincoln's ability to differentiate itself in the marketplace and drive growth through understanding and leveraging demographic, psychographic and attitudinal data.
  • Support initiatives focused on business growth, innovation, and go-to-market strategy and tactics with a solid understanding of consumer trends and in-depth insights about our target customers.

Influence & Execution:

  • Synthesize data, interpret findings, and communicate key learnings clearly and concisely to share insights with business stakeholders
  • Transform data into compelling visuals to tell a story and support audience understanding of key research insights.
  • Present research findings and lead conversations with business stakeholders focusing on how insights can be used to inform strategy and drive action
  • Use knowledge of consumers, customers, competitors, and the marketplace to advise stakeholders on business issues
  • Synthesize proprietary research findings and third-party data to develop recommendations for strategic action
  • Serve as a subject matter expert on cross-functional project teams, leveraging research to present solutions and recommendations to drive business results


  • Acts as a trusted advisor to internal stakeholders, working on cross functional teams within the lines of business and/or enterprise on key initiatives & projects.
  • Supports cross-functional teams that include advertising/brand, corporate communications, DEI (diversity, equity and inclusion), and innovation to identify research questions, and leverage our market intelligence resources to meet the needs of multiple stakeholders, collaborating with stakeholders throughout the process
  • Oversee projects with external research vendors, acting as a liaison between Lincoln stakeholders and research vendors, ensuring timely delivery of project deliverables, and working collaboratively with research vendors and Lincoln stakeholders to identify meaningful insights and opportunities for strategic action
  • Build relationships and meet regularly with stakeholders (e.g. advertising/brand, corporate communications, DEI (diversity, equity and inclusion) to maintain a strong understanding of the strategic challenges, and proactively shares relevant insights and consumer trends

Consumer Insights / Research Skills

  • Analyze and synthesize industry data and primary research to provide a thorough understanding of consumer needs and behaviors, create consumer profiles and personas/
  • Manage Lincoln's syndicated research investments, curate secondary data sources, and develop new research to build actionable consumer insights
  • Build expertise on various sources of internal/external consumer information and data sources, especially pertaining to elements and characteristics relevant to consumer attitudes, behavior, financial decision-making and product preferences

What we're looking for:

  • 5-7+ years of experience in market research, financial services, workplace benefits, and/or marketing/communications
  • Experience using data reporting and analysis tools like SPSS, SAS, R, or Tableau
  • Experience in data visualization, executive presentation, and story-telling.
  • Undergraduate degree, preferably in the social sciences (psychology, economics, political science, sociology, etc.) or 8+ years of comparable work experience using qualitative or quantitative research
  • Project Management skills

  • Specific survey tool experience with Qualtrics
  • Insurance or Finance industry experience

What's it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for YOU:
  • A clearly defined career framework to help you successfully manage your career
  • Leadership development and virtual training opportunities
  • PTO/parental leave
  • Competitive 401K and employee benefits
  • Free financial counseling, health coaching and employee assistance program
  • Tuition assistance program
  • A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations
  • Effective productivity/technology tools and training

Work Arrangement

Work from Home : Employees will work fully from home. Their job will not require the employee to come into the office, unless for special circumstances.

Lincoln will evaluate the following when setting the successful candidate's wage rate:
• Prior work or industry experience.
• Education level to the extent education is relevant to the position.
• Unique skills

About The Company

Lincoln Financial Group, a Fortune 200 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas - Life Insurance, Annuities, Retirement Plan Services and Group Protection - focus on supporting, preserving and enhancing over 17 million customer's lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021.

Ranked one of the Best Large Employers in America and Best Employers for Women by Forbes magazine as well as one of Newsweek's Most Responsible Companies, Lincoln Financial Group makes a serious investment in our employees' futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.

Lincoln is committed to creating adiverse and inclusiveenvironment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color,religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

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