Analyst, Data and Insights Group - Marketing Analytics

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a newsroom that's 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

Seeking analytical talent to turn passion for data and support of world-class journalism into tools and insights. The analyst will collaborate with multiple internal teams across tech and business groups to deliver strategic analyses and recommendations, conduct experiments, and produce tools that support our business and provide funding for our journalism. This position requires a strategic and tactical viewpoint, strong problem solving skills and a deep sense of curiosity.

Responsibilities:
  • Work with the Digital Media team to measure, assess and help optimize Marketing performance, particularly as they relate to KPI targets.
  • Create and maintain media reporting dashboards; service ad-hoc dashboarding needs.
  • Responsible for collection, monitoring and accuracy of vendor data and reporting to monitor the impact of Marketing activities on core business KPIs, including analysis and predictability of discrepancies.
  • Provide reporting for channels included, but not limited to, Paid Search, Social, Email and Display, to be provided to internal stakeholders for weekly, monthly and quarterly reviews
  • Contribute to the design and measurement of new tactics deemed appropriate in furthering business unit objectives.
  • Working with the experimentation team to determine effectiveness of interventions by conversion segments.
  • Creative testing around key product attributes and their relationship to channel, platform and segment targeting.


Minimum Qualifications:
  • Degree in an analytical field such as economics, stats/mathematics, or computer science or 1+ years experience in an analytical role
  • Strong skills in SQL
  • Strong communication and presentation skills - written, visual, and verbal
  • Excellent analytical reasoning and problem-solving skills
  • A collaborative mindset and sense of curiosity is essential


Desired Qualifications:
  • Experience with Python or R
  • Experience with visualization tools like Tableau, Chartio or Looker
  • Familiarity with Google BigQuery or other big data environments
  • Experience applying statistics to business problems

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.