Director, US Alzheimer’s Disease Marketing – Personal Promotion Lead

Job Description

The Director, US Alzheimer’s Disease Marketing – Personal Promotion Lead will be a critical role and visible leader within the US Marketing Team, leading, planning and executing field promotion efforts. This individual will lead a team of marketers charged to educate and activate key HCP audiences to support the launch of the first and only FDA-approved therapy to impact the underlying pathology of Alzheimer’s disease. Through these efforts, this leader will oversee design and effective execution of HCP promotional tactics to improve education and coordination between multiple customer segments, including key account decision makers, neurology specialists, and infusion site stakeholders.

This position is responsible for establishing strategic direction for field promotion efforts across multiple customer segments through analysis of insights to drive key strategic choices. This leader will be responsible for maintaining deep relationships with senior field sales leadership to ensure successful collaboration and partnership between Marketing and Sales. The ideal candidate would have a deep understanding of HCP, KME and/or Key Account customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP audiences and patient. S/he will partner with marketing and cross-functional leadership to prioritize strategies to focus and drive success through complex challenges in a developing market.

The ideal candidate will lead creation of innovative promotion plans and hit the ground running to lead this complex product growth opportunity and produce measurable results. Acting as a cross-functional team leader and successfully partner with cross-functional and external partners. S/he also has:

- Strong track record of success in deep commercial marketing and launch expertise, including making key business choices and leading implementation across the matrix

- A proven ability to prioritize and manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment

- Strong personal drive and be a highly collaborative, perceptive, problem solver and exhibit strategic insight and innovative agility.

- Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Qualifications

• Seasoned commercial professional, with 10+ years of commercial experience, within those, 5+ years of marketing or marketing adjacent experience and/or 5+ years of field sales experience (field leadership a plus).

• Minimum of 4 years biotech/pharma commercial experience. Oncology, Neurology, Diagnostic and/or Device experience a plus.

• Ability to analyze data and insight to drive key choices

• Work well within a fast paced and dynamic environment with an ability to have an impact in a short space of time.

• Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.

• Self-starter who functions well both independently or within a team. People management experience is a plus.

• Strong project and vendor management track record, including resource allocation and fiscal management. Acts as lead of key vendors, business partners, including assessments and RFP decisions.

• Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a clear and concise manner.

Education

Bachelor’s degree required; MBA preferred.



Additional Information

Biogen’s US Alzheimer’s Franchise is looking to recruit proven and ambitious sales achievers with at least five years of experience in pharma, specialty, hospital, med device/capital equipment, and/or biotech sales.
In this field-based, specialty sales representative position you will be called upon to sell our products with key stakeholders in the Alzheimer’s Disease community: including Neurologists and allied health professionals.

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