Global Marketing Manager - EMEA

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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Leading an active lifestyle is important to the many people we serve. In Abbott's Electrophysiology division, we're advancing the treatment of arrhythmias through breakthrough medical technologies in electrophysiology, allowing people to restore their health and get on with their lives.

WHAT YOU'LL DO

Primary responsibility to help operationalize DOWNSTREAM MARKETING efforts with an aim to gain efficiencies and elevate execution within the GLOBAL ELECTROPHYSIOLOGY COMMERCIAL EXCELLENCE TEAM. The manager will be engaging with both global marketing team members and regional geography-based marketing and sales teams focusing primarily on the EUROPE, MIDDLE EAST AND AFRICA (EMEA) MARKET to help execute marketing activities in the field.

Specific examples of projects the manager will oversee include: Engaging with global product managers on new product launches at an early stage by engaging in the development of the integrated marketing business plans. Assist marketing team in execution and support of marketing campaigns, including push marketing deliverables, competitive blunting campaigns, key top account market development strategies and support of key congresses and symposia with primary messaging and positioning of the EP portfolio. Lead marketing operations and process improvements for product forecasting, global demand planning, market share data accumulation and analysis and post product launch metrics including sales dashboards and in-depth analysis for continuous improvements.

Each employee can make a difference at Abbott and has the power, either individually or as a team, to influence the success of the company. We are team oriented, fast paced and progressive. We value people with great ideas who partner with others both internally and externally to take action and accomplish goals.
  • Collaborates with global marketing teams, respective regional geography marketing and sales leaders, to update tools that help drive regional marketing strategies and execution in the field. Examples include quarterly plan of actions, salesforce.com dashboards, monthly reports and the sales playbook thereby enabling commercialization excellence and best practice sharing globally.
  • Quarterbacks the go-to-market and product launch portion of the integrated marketing business plans for new product launches, by engaging early with global product managers and peer stakeholders.
  • Implement process improvement in global demand planning by product offering for respective regional geographies, including new product launch planning, inventory management and enables sharing of best practices from one geo to the next with a goal to improve alignment with manufacturing and operations.
  • Data analysis and drive insights that help recommend strategies and tactics to gain market share in various product lines including regional geography market dynamics, competitive intelligence, product preferences, areas of business strength and weakness.
  • Quarterbacks top accounts program with a focus on strategic key accounts to drive mindshare of top Key Opinion Leaders in the respective regional geography. Engages with cross functional teams to create cross functional business plans for identified Key Opinion Leaders and assist regional geography teams in creating and managing engagement plans for regional and up and coming customer leaders.
  • Executes consistent branding, messaging and positioning of EP product portfolio at major tradeshows in the respective regional geography, engages PR/IR teams as appropriate.
  • Works within a matrix with education, clinical, competitive and product marketing teams to create opportunities and content to improve respective regional geographic sales and clinical teams on messaging, positioning and blunting messages.
  • Develops tools, messages, programs, systems, services and behaviors to enable sales and produce consistent messaging, positioning and branding for the Abbott EP portfolio.
  • Remains current on developments in field(s) of expertise, clinical data, healthcare economics and reimbursement, regulatory requirements, as well as industry trends.
  • Complies with U.S. Food and Drug Administration regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.


EDUCATION AND EXPERIENCE YOU'LL BRING

Required
  • Four-year degree required, preferably a Bachelor's degree in Business Administration, Marketing, Engineering or equivalent.
  • 5+ years of progressively more responsible business experience in a class III medical device company or equivalent, including product or market management experience.
  • Ability to travel approximately 30%, including internationally.
  • Prior experience with working in the European market.
  • Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
  • A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
  • A thorough understanding of product and market management, physician, and patient marketing.


Preferred
  • An advanced credential, such as an MBA in a relevant discipline/concentration .
  • Fluency in German, Spanish or Italian would be a plus.
  • Both US and international class III medical device marketing experience.
  • Professional marketing certification or designation.
  • Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals.
  • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
  • Experience working in a broader enterprise/cross-division business unit model.
  • Strong organizational, planning, and follow-up skills and ability to hold others accountable.


WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:
  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities


Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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