Associate Manager, Growth Media Strategy

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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a newsroom that's 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

About the Role

This is a vital moment in the life of The New York Times. A key pillar of our mission is to provide value to our readers at every step in their day.

The Associate Manager, Growth Media Strategy oversees digital media strategy and tactical plans for cross-channel paid media campaigns strategy for our conversion program, aimed at driving subscription growth through app installs and usage, registrations, site visits, and other key performance indicators. You will report to the Manager, Growth Media Strategy. Together, the Enterprise Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize the return of our spend for the business at large. You will manage paid media campaigns within our conversion program, overseeing the agencies and teams that assist us in reaching our goal to achieve 10 million subscribers by 2025.

Responsibilities:

Strategy and Planning: In this role, you manage campaign development, activation, optimization and reporting You work closely with cross-functional partners internally, and lead the agency team in campaign activation.
  • Share written POVs and presentations to communicate strategic plans, tests and recommendations across the business
  • Provide reports and insights for weekly, monthly and quarterly analysis
  • Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors
  • Approve agency optimization recommendations and further performance through demonstrated understanding, analysis and optimization of media, specifically to drive measurable increases in metrics such as app installs, site visits, registrations, and subscriptions.
  • Vet new media offerings and identify right-fit solutions that address challenges
  • Use past insights, and research to develop POVs and share media expertise with the immediate and broader team
  • Interpret and visualize data; share insights with the larger business in ongoing performance reviews
  • Develop and lead the execution of A/B testing roadmap to drive optimal performance within channels


Collaboration: We work closely across a variety of functions as well as agency partners. Understanding the unique expertise of your partners and knowing how to apply that expertise to achieve common goals is essential to this role.
  • Foster strategic vendor relationships to identify deeper partnership opportunities and achieve stronger results with media
  • Work alongside creative and marketing teams to develop creative assets across digital platforms
  • Work with Audience Insights and Data Insights measurement teams to develop learning agendas and testing scenarios
  • Work toward creative solutions to problems
  • Build relationships with partners and colleagues
  • Manage agency relationships and guide their campaign execution: trafficking, QA, activation, optimization, and reporting


Basic Qualifications:
  • Bachelor's degree
  • 4+ years experience managing digital media, background in overseeing direct response campaigns preferred
  • 2+ years managing cross-channel media
  • 2+ years hands-on experience managing social and display campaigns
  • Experience with social platforms (Facebook, Instagram, Twitter, and Snapchat)
  • Experience in DR/growth and mobile marketing preferred
  • Excellent budget and vendor management experience
  • Comfortable with interpreting data and research results
  • Collaboration, including ability to promote clarity in a multi-partner environment

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.