Senior Brand Manager Oncology - Puerto Rico

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients’ lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

This marketing role will lead in-line & life cycle management of Hematology/Oncology portfolio, including solid & liquid tumors. The role will have responsibility of brand sales and investments, lead strategy and tactics, as well as forecasting. It will also identify insights and opportunities where customer support and communications can be enhanced, lead all life cycle management strategies, as well as build brand/patient/payer strategies in collaboration with market access & brand marketers, aligning them by channel and customer segment to provide the best chances of winning in the market-place.

In collaboration with brand leads, access managers, medical, sales; this individual will assist with the development of strategic plans and related budget for the brand as well as launch and post launch strategies, business choices, and customer segmentation adjustments, working closely with the business analytics and market research teams.

This individual will report into the marketing function, but work cross-functionally with sales, access, medical, to drive strategic decisions and tactical programs for the Oncology business.

Key Responsibilities
  • Develop and adjust strategy according to local landscape and market dynamics
  • Work with US and WW Brand Teams to understand and adjust strategy to local market
  • Life Cycle Management of Hematology/Oncology brands Identify and anticipate market development/changes and adjust model accordingly Drive insight generation to
  • Provide deep commercial visibility of external environments, including competitive landscape, payer/reimbursement requirements, unmet medical needs, and evolving treatment patterns.
  • Working cross functionally with multiple groups including the brand marketing, medical communications, market research, sales
  • Coordinating internal legal, regulatory, and medical review of materials via PrePs process and coordinate the rollout of tools/ resources/ programs with the brand marketing teams.
  • Establish and obtain approvals for project objectives, scope, deliverables, resourcing, timing and success metrics
  • Collaborate closely with the regulatory team
  • Work with the Medical team to organize Advisory Boards when necessary Provide field support that includes answering questions and participating in sales meetings and training. Managing A&P, speaker program and market research budgets. Developing and managing KPIs, ROI analysis and program metrics Deliver commercial assessments for pipeline/ future indications, establish market entry strategies and build P&L components (revenue, field force, brand resources) Closely monitor competitor’s activities in the market place and share insights within the team Continuously search for incremental improvements as well as innovative ideas to achieve competitive superiority and mobilize team to implement these Ensure that these objectives are met in full compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics

  • Bachelor’s degree required, preferably in Business Administration, Science or related areas
  • 2+ years of prior experience working in Life Sciences in Marketing, Sales, Medical, Market Research, Operations, or Payer with preferred experience in marketing and oncology

  • Bachelor’s Degree in Business Administration, Science or related areas
  • Four (4) years’ experience in marketing in the pharmaceutical industry, preferably in Oncology, and or Payer and/or Life Cycle Management
  • Proven ability to prioritize, assign, and allocate resources in order to gain maximum return
  • Fully Bilingual: English/Spanish
  • In-depth knowledge of product, diseases and competitors
  • Strong analytical skills
  • Strong communication skills; able to make presentations to a diverse audience
  • Successful track record within a matrix organization.
  • Strategic planning, market research, advertising, project management, forecasting, budgeting and financial management
  • Proficient with computer software applications: MS Office (Power Point, Word, and Excel)
  • Work irregular hours, rotation shifts, weekends and holidays, when necessary

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

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