Small Business Digital Lead

TD Description

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit Find TD Bank on Facebook at and on Twitter at

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit

Job Description

The Product Group Manager I is responsible for managing the profit and loss of the business line and meeting revenue targets including volumes, margin, fee income and expenses where applicable.

Job Requirements

Provides vision, leadership and strategic guidance in developing and implementing Company products, services and programs including features, benefits and characteristics that meet customer needs and are priced to meet Company and shareholder objectives
Acts as the expert on the market and its problems. Maintains vigilance gathering industry expert opinions and qualitative market data for different market segments
Manages the product development budget of the Company
Determines the optimal allocation of overall budget to ensure objectives can be achieved
Ensures maximum profitability via management of risk levels authorizes risk policy changes as appropriate
Ensures effective ways to deliver complete solutions to identify market problems and ensures gaps are identified and filled
Reviews and approves business and expense plans and tracks success and effectiveness of product development delivery and implementation
Develops and manages the product development calendar and oversees the successful and seamless execution of deliverables
Manages the identification of competitive offerings in the market and their strengths and weaknesses
Prioritizes the presence and relative importance of key product deliverables
Determines the methodology to quantify market analysis to look at internal measurements and product performance to determine how the product impacts the Company operations including product life cycle, quality, technical support, marketing programs and sales support
Oversees the creation of product roadmaps to illustrate the vision for the product
Plans product solutions that describe the ideal or stereotypical users that represent the programming targets
Ensures the creation of scenarios to describe market problems and illustrate why product features/requirements are necessary
Develops marketing programs to move buyers through the buying process
Directs market research projects and recommends methods for growing existing markets and developing opportunities for customer products and services
Consults and advises top management on the marketing initiatives related to major Company activities
Studies, analyzes and reports on quality of service, customer attitudes, economic conditions and government controls with respect to their effect on sales of existing or proposed products and services
Collaborates with business lines in establishing new services and products
Demonstrates effectiveness in creating and using conceptual frameworks to structure the develop insights into the consumer; as a result, demonstrates a high level of analytical rigor in formulation of product insights
Ensures all products are in compliance and meet all regulatory requirements

  • Must be eligible for employment under regulatory standards applicable to the position.

  • Qualifications

    Bachelors degree or progressive work experience in addition to experience below.
    7-10 years related experience required
    Proven senior management leadership skills to lead a department of product development experts and consultants
    Ability to develop and drive product strategies throughout the organization
    Comprehensive knowledge of the design, development, implementation and profitability of product development and marketing in a financial/banking environment required
    Superb communication, problem-solving and decision making skills with ability to effectively communicate with executive management
    Proven ability to build strong collaborative business relationships
    Demonstrated ability to negotiate and apply skills to exercise influence over others decisions without express authority and influence mass change management
    Experience in leading project management and delivering on time and within budget
    Proven experience in product pricing, financial statements and ensuring budget targets are met or exceeded


    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

    If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.