Marketing Automation Platform Engineer

Alternate Locations: Work from Home

Work Arrangement:Work from Home

Relocation assistanceis not available for this opportunity.


Requisition #:65447

About The Company

Lincoln Financial Group, a Fortune 250 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas - Life Insurance, Annuities, Retirement Plan Services and Group Protection - focus on supporting, preserving and enhancing over 17 million customer's lifestyles and retirement outcomes.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $238 billion in assets under management as of December 31, 2018.

Ranked one of the Best Large Employers in America by Forbes magazine, Lincoln Financial Group makes a serious investment in our employees' futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview.Please contact Lincoln's fraud team if you encounter a recruiter or see a job opportunity that seems suspicious.

The Role at a Glance:

We are looking to add a Marketing Automation Platform Engineer to join our Marketing Technology organization. If you are looking for a great opportunity to work with a technology driven company and serve as a Platform owner with Salesforce Marketing Cloud along with Oracle Eloqua, this could be a great role for you.

Background Details:

Lincoln's IT organization is adding a Marketing Automation Platform Engineer to serve as the IT platform owner of our Marketing Automation ecosystem. In this role, you will work closely with our Business, IT and external partners to insure the best solutions are in place and ready to support strategic marketing campaigns.

What you'll be doing:

  • Develop strategic custom and declarative solutions within the Marketing automation ecosystem, including the integration to key sales, marketing, and other enterprise platforms
  • Maintain strong working knowledge of the latest Salesforce Marketing Cloud and Oracle Eloqua features and releases, and continually improve learning through Trailhead modules or certification.
  • Ensure platforms conform to IT Security requirements and guidelines including CAN-SPAM compliance, and updated as needed
  • Serve as subject matter expert in platform capabilities, including marketing automation and email best practices
  • Ensure availability and operational readiness of strategic Marketing Automation platforms and integrations, including Salesforce Marketing Cloud, Oracle Eloqua, and other strategic platforms as needed,
  • Serve as point of escalation for technical support teams should issues that arise during implementation or steady state operations
  • Develop operational dashboards and reports to keep senior management informed of system status and operational KPIs and trends
  • As a member of an Agile team, work closely with business partners and IT leaders on maintaining and execution of project backlog, in a fast paced, iterative, deadline driven environment
  • Keep business partners informed and engaged on platforms enhancements, new capabilities, and emerging best practices through collaborative meetings and expanding a community of practice partnership.
  • Collaborate with other IT teams supporting design, development, testing, and support custom functionality and integrations, leveraging the declarative and programmatic capabilities of the Salesforce and Eloqua Platforms.
  • Handle changing priorities, manage multiple tasks and work within tight timeframes and deadlines.
  • Participate and engage in Agile methods and best practices.
  • Analyze and understand abstract use cases or business requirements, with the ability to transform them into technical deliverables

What we're looking for:

  • 5 7+ Years of experience in Marketing Platform management that directly aligns with the specific responsibilities of this position.
  • 3-4 yrs., Salesforce Marketing Cloud, and associated components, from implementation to run state support, Marketing Cloud configuration and platform management
  • Bachelor's Degree, equivalent
  • Experience working with ESPs
  • Willingness to learn and develop knowledge of relevant systems, and other marketing automation platforms within a larger Marketing Automation ecosystem
  • Solid technical skills and expertise with HTML, CSS
  • Familiarity with common Integration tools and technologies such as APIs, ETL, SFTP, Informatica and MuleSoft
  • Familiarity with use of marketing data, and data concepts and data security
  • Excellent communication skills - written, verbal and presentation
  • Must thrive in a fast paced, iterative, deadline driven environment
  • Solid knowledge of email best practices and CAN-SPAM compliance
  • Strong analytical and problem-solving skills

Nice-to haves:
  • Salesforce Sales and Service Cloud knowledge a plus
  • Familiarity with Agile project execution, Kanban and Scrum
  • Familiarity working with Data, Data Modeling concepts
  • Salesforce Marketing Cloud Certifications
  • Oracle Eloqua Certifications
  • Experience within the Financial Service industry

Work Arrangement:

Work from Home:Employees will work fully from home. Their job will not require the employee to come into the office, unless for special circumstances.

This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

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