Senior Marketing & Business Development Manager (Finance Industry)

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This role will support the Financial line of business. Finance Industry experience is required.

 

POSITION PROFILE

Responsible for Marketing strategy development for Ricoh Americas for specifically assigned Channel and/or line of business. Responsible for planning, organizing, deploying and executing on sales and marketing tools, programs and go to market strategies to generate new prospects and advance existing revenue through field and customer facing activities. Leads the connection between marketing and sales teams and assists in development and execution of regional and local marketing plans and programs including both inbound and outbound tactics.

JOB DUTIES AND RESPONSIBILITIES
  • Is the key Marketing development and SME in the assigned Channel or line of business with a key understanding of Ricoh's differentiators and core business.
  • Develops channel/line of business strategy in collaboration with key Stakeholders
  • Manage partnerships with segment trade organizations to develop and co-sponsor marketing programs.
  • Track success by monitoring CRM tool, product-specific and business unit financial results, and customer renewal rates.
  • Collaborate with marketing strategy resources to continually improve ROI using data and insights.
  • Interact with customers on Faceboook, Reddit, Twitter, blogs, and YouTube.
  • Influence event strategies for multiple industry events including partner preparation and participation.
  • Partners with the Marketing Communications team in the creation of sales collaterals, marketing support materials, press releases and other customer & field related communications with the goal of positioning RUS as a leader in the industry.
  • Deploys and executes against established strategy with sales leaders and sales teams.
  • Responsible for development, deployment and execution of sales and marketing strategies.
  • Identifies gaps and new opportunities for channel/line of business strategy. Work with marketing stakeholders in developing programs and execution.
  • Engages in activities that support on-going customer contact, customer councils and customer user groups as well as field focus groups for market research and RUS' voice of the field. Responsible for communicating that information back to HQ to adjust marketing strategies, programs and tools in support of the channel initiatives.
  • Collaborates with the Demand Generation and Content teams on developing a campaign strategy for each channel/vertical. Support Demand Generations team's recommendations on tactics that sync with the business objectives.
  • Collaborates on the crafting of sale tools and marketing incentives that help drive channel revenue.
  • Sources successful implementations for case studies, press releases, references.
  • Performs other duties as assigned.


QUALIFICATIONS (Education, Experience and Certifications)
  • 4 year college degree or equivalent work experience is required.
  • Minimum of 7-10 years in a marketing or sales role is required.
  • Minimum of 10 years experience in product and solution sales and/or support is required.
  • Demonstrated knowledge of products and solutions is required.
  • Ability to utilize standard software applications including Word, PowerPoint and Excel
  • Experience in the Commercial Print Space Required.

KNOWLEDGE, SKILLS AND ABILITIES
  • Must have a broad view of the vertical markets served by the company.
  • Must have a proven track record of relationship building with both internal and external customers.
  • Strong verbal and written communication skills, including presentation skills.
  • Strong project management skills are a definite plus
  • Customer, competitive, market or general business intelligence experience.
  • The ability to assess current state and balance with desired end-state.
  • The ability to prioritize.
  • A willingness to work cross-functionally with other departments.
  • Must be highly motivated with the ability to handle multiple assignments and operate effectively in a fast paced environment.

 

Visa Sponsorship is not offered for this position.

 

 

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

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