Business Insights Specialist, Marketing Analytics

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About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.

Job Description

The Business Insights Specialist will provide analytical support and reporting for the expanded programming in Customer Engagement, Personalization, and "Always On" ongoing customer communication. The specialist will play an important role in a small, core group of stakeholders translating business needs into customer marketing initiatives. The role will provide analytics to support customer-focused data requirements/data availability, customer marketing campaign/initiative measurement and ongoing impacts on customer behavior. This role will develop an understanding of the variety of customer communication channels and work with partners to best deliver personalized messaging utilizing these channels.

Provide analytical and reporting day to day Analytical support for Customer Engagement, Personalization, Customer Pathways and Always on Customer trigger programs
Act as the primary interface with Customer Marketing to bridge and translate business requirements to data requirements, Analytics, and reporting needs for Customer Engagement programs
Collaborate with business leads to review Customer engagement program objectives and propose key performance indicators to measure the impact of those programs. Also review data requirements to translate key performance indicators into data driven metrics which can be tracked on a regular basis.
Evaluate the impact of Customer onboarding programs, personalization tactics and
The analyst will also perform customer level analytics to evaluate the true value of customers acquired through the various marketing tactics and quantify the impact of any change in behavior from engagement strategies.
Propose audience targeting and segmentation recommendations based on behavior analytics to maximize return on investment for Marketing programs
Provide data requirements for data ingestion needs to support Always On and trigger- based Customer Engagement programs
Present and communicate generated insights and recommended business actions to business leaders in an easily digestible manner
Apply collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate

Job Requirements

Undergraduate degree or specialization in one of the fields below,
7 + years of relevant experience from a Information Management, statistical, mathematical, scientific or financial background
or Graduate Degree and 5+ years relevant experience
Proficient PC skills including a strong competency in MS Excel and PowerPoint, and a variety of analytical and reporting software packages
Advanced knowledge of programming languages (i.e. SAS/SQL/ R, Visual Basic, Python)
Ability to navigate multiple platforms and different data environments
Strong analytical and program solving skills are required to interpret data and draw conclusions
Excellent written and verbal communications skills

  • Must be eligible for employment under regulatory standards applicable to the position.


  • Inclusiveness

    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

    If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.