Senior Product Manager, App Growth

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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a newsroom that's 1,700 strong and sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Job Description

The Growth Mission unlocks the full potential of the New York Times subscription business by building experiences and developing capabilities that grow and engage qualified audiences, convert engaged readers into new subscribers, and satisfy and retain our existing customers. The Senior Product Manager, Growth (Apps) oversees the end-to-end subscriber journey across all NYTimes apps, including News, Cooking and Games on both iOS and Android platforms. You will partner with the Subscriber Conversion (Web) Group to identify shared opportunities, transfer insights across platforms, and uncover nuances that require the app and web experiences to diverge. The primary goal of both groups is to grow our subscriber base across all platforms for all paid products.

Duties and responsibilities

As a Senior Product Manager in the Growth mission, you will develop features, experiences, tools and services to make the way our subscribers use NYT as effective as possible. You will:
  • Lead our app subscriber acquisition strategy across News, Cooking and Games products inclusive of access model rules, in-app purchases, and upsell strategy.
  • Prioritize an engineering roadmap based on customer needs, revenue impact, and technology considerations.
  • Coordinate with app platforms to ensure that we have the capabilities necessary to accomplish our subscriber growth strategy.
  • Identify and document (user flows and wireframes) product requirements for features in collaboration with peers from design and engineering.
  • Monitor and analyze essential performance metrics, and use this data to identify opportunities, improve user experiences and produce incremental revenue.
  • Develop clear, relevant, testable hypotheses for quantitative and qualitative validation.


Attributes of an Ideal Candidate

You can set and build support for your product vision. You're curious and creative, but able to decisively narrow scope and implement to meet our most important goals. You aspire to be an expert in the app space and are eager to apply that knowledge to increase our growth.

Preferred Qualifications:
  • 5+ years of relevant experience, at least 2 years experience in native app development
  • Knowledge of the app landscape, specifically awareness of new features and familiarity with native design principles
  • Numbers-inspired leader who is motivated by subscriber growth
  • Can summarize user data and customer research into applicable product insights
  • A collaborator who can work in a matrix environment with a variety of teams and experts
  • Creative, eager to discover new tools, tactics, and information to help grow business and goals
  • Experience with Agile product development


You will report to the Head of Growth Product.

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.