Measurement & Optimization Strategist - Foods & Refreshments

Title: Measurement & Optimization Strategist

Background & Purpose of the Job

The Measurement & Optimization Strategist is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights. The role will also involve conducting and advising on web conversion optimization and web personalization. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of marketing and total measurement, along with experience in strategic and analytical management of campaigns.

Primary Responsibilities
  • Develop digital learning agendas across all F&R brands and prioritize which business questions require additional investment for advanced measurement
  • Responsible for the delivery of campaign performance reports focusing on key KPIs established in the campaign brief/learning agenda - this will require working with many agency partners to coordinate
  • Support current performance dashboards to easily share insights with marketers, and improve dashboards by adding additional data sources/features - this will require working with many agency and technology partners
  • Perform meta-analyses across campaigns to improve performance for all brands and establish new best practices both locally and globally
  • Investigate new measurement methodologies and research partners
  • Cross functional communication with agencies, global teams, insights, and brand teams to support first-party data performance
  • Assist in website personalization through Adobe Target - working with agency partners and technology teams
  • Perform ad hoc data analysis for key, timely business questions


Who You Are & What You'll Do

You're a born leader: Lead measurement planning across a team of brand, media, IT, and insights partners

You're a strategy guru: Take high level briefs and create tangible measurement strategies

You love to win, and have fun doing it: Design in-market reporting to validate the performance of audiences, channels, and creative then optimize accordingly

You're a story teller: Ensure that the performance insights come to life on the page and inspire improvements in short and long term

You're a changemaker: Be at the forefront of data democratization and become a champion of First Party Data

What You'll Need To Succeed

  • Has 3+ years of experience in marketing analytics
  • Knowledge of Digital Marketing campaigns
  • Knowledge of standard campaign reporting schedules
  • Knowledge of how segmentation is applied in practice within data driven marketing environments
  • Experience in working within a marketing/business intelligence environment
  • Experience in data analysis techniques
  • Ability to use data visualization techniques to tell a story and be able to articulate findings to senior business stakeholders
  • Experience working with reporting, analysis and visualization software, including Adobe Analytics
  • Advanced Excel user
  • Experience working with website optimization tools for A/B and multivariate testing, including Adobe Target
  • Experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
  • Experience driving business value from consumer insight
  • Experience introducing new (digital) services or capabilities at a major organization
  • Experience working with a cross function team, both internal and external
  • Passion for the digital world and its implications for business
  • Logical thinker with 'data mindset'
  • Self-driven and motivated to add value to the team
  • Experience in working in teams yet autonomous able to work with high levels of trust
  • Passion for the social & digital world and its implications for business


What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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