Sr Director Sales Development

Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Effectv, the advertising sales division of Comcast Cable, is seeking a dynamic Sr. Director of Sales Development to oversee the Regional Sales Development Team, within the marketing organization. This team encompasses sales development account teams, data and analytics, creative, and demand generation staff. The Sales Development team partners with the Sales Organization to develop the go-to-market narrative to ensure advertising sales revenue opportunities are maximized and client expectations are met. This person needs to be a driven leader who has experience presenting and selling ideas to multiple stakeholders and driving results. This individual needs to have a strong strategic background building brands and deep executional experience.
Job Description

  • Continually evaluates and adjusts sales and marketing strategies and plans to meet changing B2B landscape across designated regional markets.
  • Drives results by developing sales proposals to secure new and incremental business across identified industry segments.
  • Develops and implements sales strategies, departmental policies and processes.
  • Provides leadership to all functions of Sales Development, including Pod Industry Leads, Data, Demand Generation, and Creative staff who execute and support sales programs and strategies.
  • Ensures support of sales organization with materials on intended message, collateral development, and campaign products/pricing information.
  • Partners with sales leadership to evaluate performance of integrated Sales and Marketing programs against desired outcomes.
  • Leads and directs the Sales Dev teams, providing expertise in the area of business development and pre-sales solutions.
  • Develops and monitors marketing budgets, spending, and forecasting for designated region.
  • Proactively partners with sales and business intelligence teams in region to identify internal and external market trends to drive sales strategy for customer segments.

  • Bachelor's Degree or Equivalent.
  • Generally requires 12+ years related experience with at least 8 years' driving results
  • Must have previous experience leading large cross-functional teams including coaching and performance management.
  • Preferred experience leading remote teams across large geographies and time zones
  • Excellent communication skills, both written and oral.
  • Strong understanding of advertising and media industry changes and market challenges.
  • Convincing Consultant - shows sound judgement with regards to strategy and creative.
  • Results oriented. Understands a revenue driven culture and is hyper focused on lead generation.
  • Customer service focused with strong cross-functional collaboration lens
  • Highly organized and able to handle multiple projects simultaneously.
  • Driven - ability to drive work on time and corral teams to deliver work on time.

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

Relevant Work Experience

10 Years +

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.