Director, Patient Marketing - Cardiovascular

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options. The Cardiovascular, Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional stakeholders?

The Director, Patient Marketing - Cardiovascular will be responsible for defining the Patient marketing strategy for Novartis’ cardiovascular launch brand and/or brand with higher orchestration complexity, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience. This individual will report directly into a Marketing Lead that oversees a clustering of brands, partnering closely with this Lead, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into patient-centric campaigns, tac-tics and experiences. The Patient Marketer will be responsible for identifying, testing, and validating patient creative concepts and messaging architecture, and creating the lead asset for patients, including the patient brochure and/or TV ad (brand dependent). This role will identify, share and embed best practices across the Patient Marketers to improve impact and create communities of practice on effective and impactful patient marketing.

Your responsibilities will include but are not limited to:
• Work effectively with the Marketing single point of contact and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for launch brands and/or brands with higher orchestration complexity.
• Establish brand-specific Patient domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Drive best in class digital marketing strategies that align to brand goals and improve business results, ensuring digital plans are implemented and optimized.
• Share and embed knowledge on best approaches to engage Patients and change behavior across the full brand lifecycle
• Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including Customer Experience, PSS and Communications and Engagement
• Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to enhance agency relationship(s)

This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 25% travel as defined by the business (domestic and/ or international).