Marketing Communications Manager - Strategic Growth

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Summary:

In this role, you will write, develop, and execute enablement and promotional content along with campaign content and plans for specified Vizient | Sg2 Strategic Growth offerings designed to increase revenue and enhance member satisfaction. In partnership with colleagues, you will create and deploy compelling marketing content and deliverables in a variety of formats. You will use your expertise in B2B marketing to provide support from planning to execution for stakeholders.

Responsibilities:

• Develop and implement a results-driven, multi-platform communications plan in line with Strategic Growth and Sg2 brand content direction and creative guidelines.

• Write, develop, and manage marketing materials and collateral in line with Strategic Growth and Sg2 brand direction.

• Lead the planning and execution of marketing initiatives that included collateral, presentations, white papers, webinars, and sales tools to generate leads and establish thought leadership.

• Collaborate with marketing peers across Sg2 and Vizient to develop compelling marketing materials across all channels for complex solutions.

• Coordinate with Sg2 and Vizient online marketing teams including social media, SEO/SEM, demand generation, leads generation, etc.

• Manage tactical execution of complex campaigns targeting multiple personas and member segments.

• Monitor and report campaign performance, recommending campaign adjustments as needed to maximize results.

• Serve as internal representative for designated marketing campaigns and working with outside agencies as needed.

Qualifications:

• Relevant degree in Marketing, Business Administration or Communications preferred.

• 2 or more years of relevant experience required.

• Related experience in a marketing role required, preferably in B2B and/or health care industry or consulting industry.

• Track record of strengthening brand visibility and awareness to drive positioning for products while enhancing company image and credibility.

• Strong project management skills needed.

• Highly organized, able to multi-task and meet multiple deadlines.

• Ability to use diplomacy and flexibility to successfully collaborate with internal and external stakeholders required.

• Must be fluent in Microsoft Office (Word, PowerPoint and Excel).

• Strong written, verbal, and interpersonal communication skills with a collaborative spirit.

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Estimated Hiring Range:

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

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Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.