Full-Funnel Media Lead - Health & Wellbeing

FULL-FUNNEL MEDIA LEAD

Location: Los Angeles, CA

Function: e-Commerce / Digital

Reports to: US Director of e-Commerce / Digital

WHO ARE WE?

We are Health and Wellbeing, an exciting new division within Unilever built with a start-up mindset by welcoming a fantastic selection of companies to the Unilever family. In North America these include OLLY, Liquid I.V., SmartyPants, Welly, Onnit and newly acquired Nutrafol. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential.

Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.

OUR ORGANIZATION – THE COLLECTIVE

As part of working together to achieve these goals, being part of the Collective offers a fantastic opportunity to represent more brands, provide one voice to our partners, share learnings across companies, while also developing best in class capabilities. This will be a remarkable group of people coming together to work across a number of the different operating companies.

KEY ACCOUNTABILITIES

• Own Full-Funnel Marketing Learning Plan & Strategy across all channels, tying brand, acquisition and retention efforts together.
• Lead strategy & end-to-end planning and execution of cross-operating company activations
• Own Collective Agency of Record (AOR) relationship and drive operational and costs efficiencies for other platforms / partners
• Work closely with agency partners to facilitate cross-brand optimizations and make recommendations for driving key KPIs: ROAS, CPA, LTV, etc.
• Forge industry-leading full-funnel measurement capabilities, including MMMs
• Help companies identify next-best-dollar for their businesses and for the greater Collective.
• Coordinate across multiple existing and new partners across the consumer journey to find efficiencies in performance and costs
• Comfortable leading robust RFP processes for partners/vendors
• Understanding of macro and external factors that may impact business and plan accordingly
• Champions new ways of gaining consumer insight to result in competitive advantage
• Understands larger macro consumer insights and translates into business impact
• Partner with other Unilever Global to share learnings and ensure following best practices
• Manage contracts and new relationships for SaaS, Advertising, and Data partnerships
• Support key Joint-Business-Plans (JBPs) with media partners; Own relationships with key advertising partners, and represent Health and Wellbeing on Unilever’s global learning agenda
• Oversee 1P Data x Media Strategy, extracting value from Consumer Data Platform (CDP)
• Evolve performance marketing reporting for the Division
• Identify Advertising Partners and make strategic recommendations for driving media diversification across our top brands
• Navigate a complex array of cross functional stakeholders. You will be working with multiple functions across the Collective and Operating Companies: e-Commerce/Digital, Brand, MarCom, Finance, CMI
• Manage Growing Team inclusive of Performance Marketing Team

KEY EXPERIENCES AND QUALIFICATIONS

• Strong experience in e-Commerce / Digital Marketing and best media practices
• Experience in CPG, and media management through multiple agencies directly or through external relationships
• Comfortable tying Marketing to commercial deliverables / P&L
• Experience in tying a 360 media plan together to drive short and long-term growth along with key measurement methodologies / practices
• Knowledgeable on 1P data strategies
• Have built holistic marketing strategies and seen them through to execution with success
• Expertise in the entirety of the digital marketing landscape (on & off-platform) and are comfortable evaluating & strategizing 360 performance marketing plans from acquisition to retention, paid & owned channels.
• Ability to navigate all levels of an organization, and explain complex topics to non-expert stakeholders
• Fantastic communication skills - listening, verbal, and written
• Drives action independently and carry out responsibilities accurately and efficiently with minimal direction; enterprising in seeking new opportunities for the business
• The ability to multi-task and thrive in a deadline driven environment
• Dedication to accountability - you ask questions, learn quickly and find solutions
• You are curious – you possess the drive to always be learning and growing, professionally, and personally