Job Details
Abbott
Sr. Analyst - CRM Database and Campaigns - Columbus, OH
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of .
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the [Register to View] student debt program and [Register to View] education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Our location in Columbus, OH, currently has an opportunity for a Sr. Analyst, CRM Database & Campaigns. The role of Sr. Analyst, CRM Database & Campaigns is responsible for execution of CRM campaigns, launching new marketing campaigns in-house or at the 3rd party CRM database provider, and project management of database operations. Strong database background along with solid SQL skills is critical to this role. Ideal candidate will have experience with marketing automation tools such as IBM Campaign (Unica), Salesforce and Alteryx.
What You’ll Work On
Program Management
Work cross-functionally overseeing data related enterprise initiatives impacting CRM. Subject Matter Expert on database operations including business and campaign rules, data loading and cleansing, fulfillment of files, new infrastructure implementations.
Proactively communicate across functional groups to assure program delivery against strategic objectives, provide accurate tracking against priorities, provide early identification of issues that may impact program delivery.
Campaign Execution
Build, manage and enhance complex campaigns based on business & consumer privacy requirements. Audit campaign selection results.
Design, develop, enhance, QA and automate campaigns that meet marketing objectives. Develop and document well-defined standardized processes.
Monitor and communicate health of CRM program; recommend strategic enhancements to campaigns.
Develop and distribute campaign selection audit reporting.
Strategy
Develop campaign strategies that meet business objectives, timing, and budget requirements.
Supplier Management
Manage day-to-day activities with external supplier partners (e.g., Database Provider) to ensure successful delivery against established targets.
Required Qualifications
Bachelor’s degree in Marketing/Finance/Computer Science or in a relevant area with proven expertise working with complex relational databases and executing intricate campaigns across multiple channels.
3 – 5 years’ experience in database marketing utilizing marketing automation tools such as IBM Campaign (Unica), Salesforce and Alteryx.
2 – 5 years’ experience in demonstrated understanding of relational database technologies and applications.
Advanced experience in SQL preferred.
Functional and technical expertise in digital marketing including understanding of capabilities and execution of email, direct mail, loyalty and SMS campaigns preferred.
Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding campaigns and data.
Ability to think strategically and translate strategic guidance into effective tactical programs across a variety of audience segments, offers and distribution channels.
Demonstrated ability to effectively manage a significant roster of projects and programs with varying degrees of scope and complexity across all U.S. Abbott Nutrition brand CRM programs.
Strong verbal and written communications skills including ability to translate complex data concepts to business partners with a wide range of data understanding.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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