Senior Data Analyst
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.
Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.
This position works out of our Alameda, CA location in Lingo.
As a Senior Data Analyst, you will be responsible for enabling all marketing teams to grow their results faster via experimentation. You will conduct market research, analyze market data, and identify consumer behaviors and trends. Based on your analyses, you will make recommendations and provide launch strategies to increase firm profitability. Working in close partnerships with each team, as an analytical expert, you will advise on implementation tactics and help implement proper experiments. You will also provide strategic insights and recommendations based on quantitative research into web flows, user segmentation, and marketing channel data.
What you’ll do
Research consumer and market trends, target demographics, and competing brands
Design and implement market and consumer surveys
Advise on measurement and goal setting and implement reporting mechanisms
Gather, analyze, and interpret marketing data
Prepare detailed reports on consumer behavior and competitors’ activities, outcomes, and sales
Monitor customer bases and identify new ones
Forecast future market, consumer, and sales trends
Inform and develop marketing strategies with the marketing team
Develop and champion a vision for data-driven marketing and drive the adoption of best practices
3+ years of relevant experience in data analytics
Solid experience in SQL as well as advanced Excel (visualization, pivot tables, etc.)
Solid experience and expertise using SQL, Adobe Analytics and data visualization tools (i.e PowerBI, Tableau, Looker)
Expertise in e-commerce experiments and conversion analysis
Passion working cross-functionally with marketing and product teams to connect information and provide actionable insights for key decision making
Strong analytical skills and an eye for detail
Strong written and verbal communication skills
University degree in analytics, business intelligence, or similar disciplines
Experience with a scripting language (i.e. python) and pulling data from relational databases
Experience using Databricks and Azure
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at [Register to View] , on Facebook at [Register to View] and on Twitter @AbbottNews and [Register to View] Information
We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
The salary for this role is between $82,100 – $164,100