Digital Marketing - Senior Analyst

Job Description
We’re looking for a marketer with demonstrated success developing and managing integrated marketing campaigns involving print, digital and broadcast media channels. You will serve as a subject matter expert for acquisition and retention marketing activities as a valued contributor to the Client Engagement team.

As a member of Health Plan Client Marketing, you will need to have a deep understanding of marketing functions and can work across the organization to build consensus, leverage resources and see projects through to completion. This is a client facing position, so you’ll need to have excellent communication skills. The ideal candidate will have had experience working within an advertising agency or consulting firm. Someone with an analytical aptitude and research mindset to develop new and creative solutions supported by fact-based recommendations and case studies. You'll need to have a solid understanding of measuring and evaluating marketing campaigns to maximize ROI.

Pay Range
The typical pay range for this role is:
Minimum: 43,700
Maximum: 100,000

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
- Experience developing and executing direct mail and digital marketing campaigns and customer communications
- Strategy development including customer segmentation, competitive positioning and value proposition
- Market analysis using both primary and secondary data sources to support recommendations and develop business use cases
- Ability to create professional and engaging presentations to inform and inspire action
- Campaign analysis from developing KPIs to tracking/reporting and determining ROI
- Website development, digital campaign management

Preferred Qualifications
- Prior agency / consulting experience
- Insurance, healthcare, or financial services background
- Adobe Analytics, MS Bing, Google Ad Words
- Project management

Education
Bachelor's Degree - Marketing or related field

Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.