Director, Market Access Strategy, Trelegy and Respiratory Products
Site Name: Durham Blackwell Street, Philadelphia Walnut Street
Posted Date: Feb 8 2023
At GSK, we focus on delivering innovative vaccines and specialty medicines to prevent and treat disease. While much progress has been made in the past few years, more can be done to REDEFINE EXPECTATIONS across infectious diseases, HIV, oncology, and immunology.
As we look to redefine expectations across our four key therapeutic areas, we need experienced, entrepreneurial-minded leaders to help us on this journey. Are you an experienced market access services professional looking to be part of an innovative, dynamic, and growing organization? Being part of Market Access Strategy at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for and more moments that matter!
The Director, Market Access Strategy, Trelegy, is a critical position within the US Market Access Strategy team. The Director, Market Access Strategy, Trelegy has responsibility for the development and execution of pricing, reimbursement, access and distribution strategies for all payer, institutional and trade customer segments (e.g. Commercial Managed Care, Medicaid, Medicare, Long Term Care, AMCs/hospitals, and retail pharmacy) to include:
Cultivating the knowledge of key customers and competitors
Identifying brand growth opportunities, and
Interacting closely with channel and payer account teams to make sure they understand and implement the market access strategy
The Director, Market Access Strategy, Trelegy, will be a key member of the Market Access Strategy team and will work closely with the Patient Services lead and the broader Patient Services team, Market Access Strategy team, Brand teams, and other key US Commercial functions.
This role will provide YOU the opportunity to lead critical activities to progress YOUR career, these responsibilities include some of the following:
Design, build and maintain the novel brand value propositions for target segment population-based decision makers integrating clinical, economic, humanistic/quality and other elements that align benefits to valid formulary decision maker needs.
Develop payer marketing plans, aligned with provider brand plans, that integrate each element of the marketing mix to fit key objectives: price (list price, discounts, rebate guidelines etc.), promotion (value story, channel and pull-through), place (distribution channel) and product (package sizes, safety features, etc.). This includes navigating a heavily matrixed organization to influence strategic priorities and coordinate key initiatives.
Create, produce, train and maintain supporting promotional and non-promotional interventions for target segment channels:
Branded value message materials for account teams
Rebate programs and supporting tools to customize price and value aligned with customer need
Coding, coverage and payment content for use w/ patients, providers and payers
Support account negotiations where appropriate through review and consultation on business cases and internal executive governance approvals.
Support aligned Health Outcomes research agenda throughout brand lifecycle that validates relevant value messages with a focus on FDAMA Section 114 opportunities
Interface with global market access team and ensure development plan provides necessary data to support US payer needs.
We are looking for professionals with these required skills to achieve our goals:
BS/BA, 10 years marketing or other relevant commercial experience
Proven learning agility with a high-level of motivation, self-direction, and a strong ability to find creative solutions to challenging, unstructured situations
Experience in developing and maintaining trusted relationships with internal partners and effectively work well in teams
Experience in both payer and provider reimbursement dynamics (eg, Average Sales Price [ASP], Net Cost Recovery [NCR], formulary placement, difference between payer and provider contracting, etc)
Preferred role location Durham, NC or Philadelphia, PA.
Travel Required: Yes, ~25% many increase based on location
If you have the following characteristics, it would be a plus:
MBA or MHA is preferred
5+ years successful payer, brand marketing and/or account management experience
Experience in developing provider & market access specific marketing insights and incorporating them into the brand/strategic planning process
Experience in developing customer-facing materials in a US healthcare environment
Ability to combine data analysis with qualitative insights to identify and explain market access, brand and above-brand drivers of business performance
Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
Understanding of specialty trade channels, pricing, & reimbursement
Demonstrable experience and success with defining, quantifying, and communicating asset value beyond price to organized customer groups
Customer facing experience, particularly in understanding customer needs
Strategy development in complex and novel environments which require an iterative approach
Effectively implements strategies and plans, adjusting as needed to optimize performance
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.
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