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Job Details

GlaxoSmithKline (GSK)

Brand Manager - RSV



Full Time

On Site


Brentford, South Dakota, United States

Site Name: UK - London - Brentford
Posted Date: Mar 3 2023

Brand Manager – RSV

This is an exciting opportunity within GSK’s Vaccines Business Unit, to help launch our new Respiratory Syncytial Virus (RSV) vaccine into the market. Working agilely with a broad cross functional team the BM will be responsible for supporting on the brand strategy and delivering a world class tactical plan with constant monitoring and refinement to ensure GSK is leading the way in RSV.

We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New [Register to View] end H1 2024.

Your responsibilities:

  • Support the development of and execute clear strong marketing plans
  • Own the end-to-end content development process focusing on delivery of assets and the constant iterative improvements throughout the content lifecycle
  • Identify and monitor the appropriate channels for delivery of our assets to ensure they are reaching the right people and making the biggest impact possible
  • Ensure all campaigns are ABPI compliant and to a high standard
  • Engage and work with a diverse cross functional team to ensure a successful launch for the UK
  • Support the development of cross functional ways of working for the new developing UK RSV team including taking a leading role in agile working across the franchise
  • Collaborate effectively with Regional & Global partners to ensure best practice implementation.

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why you?

Qualifications & Skills:

Basic qualifications:

  • Comfortable taking the lead on projects and plans
  • Experience working across multi-channel campaigns for a brand, including all core digital channels
  • Understanding of the Pharma industry regulations (ABPI)
  • Strong project management skills
  • Ability to communicate and work cross functionally
  • Open to learning and taking on new skills
  • Comfortable delivering in a fast-moving and exciting environment
  • Sales and marketing background

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • Marketing Degree/Diploma or equivalent
  • An understanding or have previously worked in the UK Vaccines environment
  • Knowledge and understanding of agile working
  • Comfortable with creative thinking and problem solving
  • Highly customer & patient focused
  • Excellent communication and stakeholder management skills


Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [Register to View] or 0[Register to View] . Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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