Manager, Digital Media/Creator Marketing

Position Summary...

What you'll do...

Manager, Digital Media/Creator Marketing

Walmart Corporate

Hoboken, NJ; San Bruno, CA; Bentonville, AR

We're looking for a Manager of Walmart Creator, who will focus on creator partnerships, retention, marketing and engagement. You will develop our Walmart Creator program - acquiring and managing our creator portfolio to scale, building incentive programs, and ensuring creators are using the tools available to reach our Indicators.

You'll work with our Content & Influencer, Product, Social, Tech and Creative teams, and leads across Marketing, Finance, and Legal to foster and manage our Walmart Creator relationships and influence the development of the platforms and programs.

What you'll do:

• As part of a growing team, you will guide execution for our for-creator roadmap, inclusive of influencer retention, relationship management, brand safety, creator marketing, and more across all categories
• Work on one of the most entrepreneurial marketing roles at Walmart, building a creator ecosystem from the ground up and solidifying our position as a leader in the content to commerce space
• Be empowered to source new ways to engage creators, structure new relationships, and expand our partnerships with long-term incentives
• Lead creator management programs including recruitment, retention, and performance tracking
• Develop growth management strategy & loyalty model for creators, including incentives strategy and portfolio style performance management
• Build a creator retainment strategy, in partnership with other departments, that can affect brand equity, consideration, customer acquisition/retention, sales
• Build direct relationships with creators, including ongoing communications, performance tracking and ongoing communications, and growth incentives. Responsible for overall creator portfolio management and retention.
• Activate creators for both Walmart and supplier-owned campaigns in partnership with WMC, including product samples and campaign access through platform.
• Forecast economics of creator efforts, maximizing chance of success and minimizing risk to the business.
• Use data, insights and measurement to constantly improve, and socialize and advocate insights and broader strategy internally to partners and leadership.

• Minimum 5+ years of work experience in a related area (e.g. Influencer Marketing, Partnership or Business Development, Affiliate Marketing, Digital, Social, Media, and Project Management)
• Expertise in Influencer marketing, especially social players/networks and how creators are using them
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, across media, retail, or e-commerce.
• You're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up
• You have an eye towards building new processes and frameworks that promote scalability
• Builder mentality, ability to build programs from the ground up