Manager, Digital Media - Creator & Influencer Marketing

Position Summary...

What you'll do...

Manager, Media - Influencer & Creator Marketing (Retention)

About the Social Commerce Team

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce - an area that is fundamentally transforming the way people discover and shop - through our efforts in shoppable livestreaming, social shopping tools and partnerships, and platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and make it easy for customers to shop.

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville , AR , Hoboken, NJ, San Bruno, CA , Sunnyvale, CA or Los Angeles, CA . We're mov ing toward 3 days in the office per week , with flexibility.

About the Role

As a manager of Walmart Creator, your focus will be on influencer engagement and retention. You will help develop our Walmart Creator program - engaging creators in our portfolio with pertinent programming that helps drive their growth and long-term partnership.

You will partner with engineering, product, business, design, ecommerce, and others. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills.

This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving social commerce landscape.

What you'll do:

• Be empowered to source new ways to build meaningful, ongoing relationships with creators and maintain them active within the Walmart Creator platform
• Develop valuable programming for influencers that helps drive their business - from platform tutorials, to panels and virtual webinars, to IRL community events
• Craft relevant email communications, CRM strategies, incentives, and loyalty programs to drive platform usership and content creation
• Mange organic & paid campaign strategies including building out content calendar of opportunities, casting approach, and end-to-end campaign execution
• Develop and execute authentic influencer campaigns that will deliver on our brand initiatives, objective sand KPIs: from brief creation and internal alignment to negotiation & content development, all the way through to detailed & thorough recapping.
• Assess and develop incremental revenue streams for creators beyond affiliate, including but not limited to UGC, live streaming, social commerce pilot opportunities, and mor
• Be hyper-focused on the data, using data-driven insights to constantly measure & improve platform stickiness. Leverage user insights impactfully - socializing and advocating community feedback internally to drive product strateg.

What you'll bring:

• Minimum 5+ years of work experience in a related area (e.g. Influencer Marketing, Affiliate Marketing, Loyalty & Retention, Campaign Management, CRM, Digital Media)
• Expertise in Influencer marketing, especially social players/networks and how creators are using them. Understanding in influencer social and performance analytics. Experience in running influencer campaigns, negotiating contracts, and end-to-end campaign management.
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, across media, retail, or e-commerce.
• You have an eye towards building new processes and frameworks that promote scalability. You are both creative & performance-minded, eager to build best-in-class brand experiences from the ground up
• Cross-functional partner able to get buy-in and collaboration across multiple teams
• Builder mentality, ability to build programs from the ground up

How you'll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Discounted employee s tock purchase plan

• Paid parental leave ,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and develop ment across several areas of the Fortune 1 organization

• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see [Register to View] .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at [Register to View] .

The annual salary range for this position is $97,500.00-$162,500.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America