Job Details
Senior Director, Marketing Operations - Chicago Hybrid
The Senior Director of Marketing Operations will drive the vision for strategically evolving and leading the key areas of enablement across people, technology/systems, and operations for the Marketing organization. Reporting into the CMO at Walgreens, this role is a critical thought leader and change agent that will support both the long term strategic vision for Marketing as well as ensuring the broader marketing team can deliver and execute near term marketing goals and objectives. A strategic leader who designs, implements, and evangelizes programs and services that address the needs of the team. This person will be responsible for increasing the operational efficiency of the Marketing org and aligning our organizational structure and staffing to the capabilities required by the Marketing vision, strategy, and priorities.
This position is responsible for the development of more streamlined workflows, finding tools and technology to improve efficiency and driving change management needed to implement new processes & ways of working. Collaborating closely with Marketing leadership across Brand, Media, Loyalty/CRM, Creative and Walgreens Health; the Senior Director is an agent of change that can drive clarity in vision and communication to operationalize a large, complex, and every-changing marketing department.
Job Responsibilities:
- Leads and coordinates Marketing’s organizational and business run of business, including long range planning, annual strategy and plan, and marketing meeting forums
- Partners with the CMO and marketing leadership team to ensure Marketing’s long term vision and strategy is aligned with Walgreens long term company strategy and goals; define the necessary resourcing and budget needed to execute
- Sets the meeting cadence for leadership meetings and off sites, and ensure agendas are defined, prep materials are ready, decisions are made, and objectives are achieved
- Leads financial management for Marketing (SG&A, opex, headcount) including budgeting, execution, and compliance. Work in close partnership with Finance ensure accurate forecasts and efficient use of spend
- Designs and runs the business goal setting and reviews for Marketing’s key functions and campaigns to actively analyze and report on our contribution to the overall business
- Identifies and solves operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact
- Identifies gaps in the organization’s operating rhythm, build lean scaffolding to fix them, and assess practices to see effectiveness
- Grows and maintains strong cross functional relationships with all internal teams (merchandising, insights/analytics, retail ops, product, pharmacy, ecom), as well as, external industry and vendor partners; Partners with these teams regularly to make strategic planning and resourcing decisions
- Oversees Marketing pillar for Walgreens Business Services (WBS) and acts as the single point of contact (SPOC) for Marketing
- Oversees and prioritize marketing intake for insights and analytics resourcing
- Oversees the sustainment and optimization of our existing marketing tools; collaborates with cross functional teams to help drive requirements and prioritization of new and existing systems, tools and software
- Supports business needs by partnering closely with technology on development roadmap, creating business requirement one pagers
- Drives vision and execution of the internal marketing tools & technology eco system needed for maximum efficiency and ease in the department; implements necessary training across marketing organization
- Collaborates with the Learning and Engagement team to co design onboarding experiences for new Marketing employees
- Identifies and elevates resourcing constraints or improvements to organizational structure to ensure teams are set up properly to execute against marketing strategy
- Builds and introduces tools to monitor Marketing capacity across the org to improve the ability to anticipate staffing pressure and to prioritize marketing initiatives more accurately
- This can be inclusive of project management systems, mapping end to end go to market processes and working with teams to improve speed to market
Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities nationwide.
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Basic Qualifications
- Bachelor’s Degree and at least 8 years of experience in marketing operations/support OR High School/GED and at least 11 years of experience in marketing operations/support
- At least 5 years of experience building and managing a team
- Bachelor's degree preferred; MBA is a plus but not required
- At least 5 years of experience in developing and refining processes and systems to ensure alignment of business needs with sales and marketing objectives
- Experience collaborating with internal resources and external resources to develop strategies that meet department goals within budget and established timelines
- Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors
- Experience in marketing operations / support
- Experience in consulting with a focus on strategy or operations management
- At least 5 years of experience contributing to financial decisions in the workplace
- At least 5 years of direct leadership, indirect leadership and/or cross functional team leadership
- Willing to travel up to/at least 10% of the time for business purposes (within state and out of state)
Preferred Qualifications
- At least 10 years program management experience