Job Details
Comcast Corporation
Director, Strategy & Partnerships - Automotive
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary
Join our business development team of dedicated automotive marketers, forging new territory in accountability through an innovative and holistic video marketing approach. By leveraging Comcast data, scale and technology, we build strategic-forward partnerships with unparalleled audience-based solutions in the tv/video ecosystem, proven by measurable sales growth for the organization. You must have significant experience collaborating with sophisticated brands, understand their inherent goals and have the vision to create client trust through data-driven solutions and exceptional client service. As a sales leader, you will be expected to serve as a vertical expert to bring growth opportunity to the organization. You will work within an inclusive and diversified team of professionals constructing measurable and seamless client experiences. This role will be based out of one of our hub offices in NY, Atlanta, Detroit, or Chicago. Travel is expected to meet with clients, internal stakeholders across the country and attend industry events.Job Description
Core Responsibilities
- Through proof of performance, evangelize Comcast Advertising solutions, data and technology in the video marketplace.
- Secure and develop partnerships with c-suite automotive leaders with the scale and sophistication of Comcast behind you.
- Develop innovate use cases for brand marketers using Comcast deterministic data, and advanced technology.
- Comprehensive knowledge of the automotive industry, market news, media trends, as well as excellent verbal and written communication skills is required to articulate our solutions narrative effectively.
- Identify new revenue opportunities which align with client objectives through holistic video marketplace initiatives.
- Comprehensive understanding of data analytics to influence campaign insights and reporting tools.
- Ensure ad sales business development goals and objectives are met through measurement of individual work performance,
- Perform budgeting responsibilities that may include budget development and monitoring department spending.
- Provide product and technical expertise to assist teams and personnel in developing strategies to increase ad sales volume.
- Consult with management and clients on an as-needed basis to develop advertising packages to fit a clients' needs and challenges.
- Monitor the market as well competitors' new or changing product and service offerings.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Willingness and availability to travel based on business needs.
- Other duties and responsibilities as assigned.
Preferred Skills, Experience & Qualifications include but are not limited to:
Veteran automotive marketer with 10+years experience, previous success working with brand teams to deliver measurable business outcomes ( advertising sales, brand strategy, marketing)
Proven experience using data and measurement to influence strategy and decision making at senior levels both internally and externally
- Well versed in the Automotive & Media Landscape across multiple platforms including digital, and linear
- Business Development experience (lead development, partnering with sales, negotiations)
- Demonstrated understanding of how automotive tiers are supported and work together.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless customer attention at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
Salary:
Pay Range: This job can be performed in New York City, with a Pay Range of $105,600.00 USD - $178,464.00 USD
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
Targeted Commission: $112,500
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the [Register to View] on our careers site for more details.