Is there any greater challenge than getting ahead of disease together? If you are an experienced Marketing Professional who is excited to be part of an innovative, dynamic and growing organization and is interested to make millions of lives better? this is the role for you.
GSK’s Philippines Vaccines team is looking for a Product Manager to drive a new launch, build & implement innovative marketing plans to meet brand’s objectives and achieve successful entry in the area of Pediatric Immunization. Reporting into the Vaccines Business Unit Director, you will have over-arching responsibility for creating strong marketing strategies and campaigns for the successful launch of a new vaccine into the Philippine market.
As a product manager, you will lead the commercialization of a new vaccines asset on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics. The collaboration between Sales, Marketing, Medical & Access roles is the backbone for the success and the winning spirit in the vaccines team.
LEADERSHIP: Advocate for and lead the new vaccines asset amongst home-office and field colleagues, as well as external customers. Lead the cross-functional Brand Team by providing vision, clarity for brand success, and by embedding a winning mindset for the new vaccine within the organization.
INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer visits, FLSL feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert for the new asset market.
BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage.
OPERATIONS: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment between the local operation and international guidelines, the ethical code and internal ground rules of GSK.
FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with comm. cells, performance dashboards and any necessary course corrections, to maximize brand potential.
FORECASTING: Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence and with local insights to forecast accurate production targets
EXTERNAL ENGAGEMENTS: At regular intervals, you will visit stakeholders to gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, Members of Medical associations & Pharmacists. You will also be part of HCP Meetings, Webinars, etc. to align with the execution plan. You will keep a tab on market needs and the environment shaping, you will also attend key National congresses.
From managing the internal stakeholders, you will be part of Sales Review meeting on need basis and travel for Sales Convention meetings, Sales Business Planning & on need basis attend Monthly Reviews.
We are looking for professionals with these required skills to achieve our goals:
University degree in Marketing, Communications, Economics, Pharmacy or other specialty relevant to the role
Strong communication and engagement skills
Experience with brand planning processes and translating strategy into execution
Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels
Ability to lead cross-functional matrix working
Ability to engage with opinion leaders, embrace and respond to change
Able to clearly communicate to management, peers and customers on an individual level and in formal presentations
Ability to navigate through ambiguity
Flexible thinking and ability to continuously innovate
If you have the following characteristics, it would be a plus:
Experience in vaccines
Experience in launching products to HCPs and consumers
Prior pharmaceutical sales experience
GSK’s portfolio spans three product areas: vaccines, specialty and general medicines and our focus is to deliver better and faster for patients globally. Our unrivalled vaccine portfolio targets infectious diseases at every stage of life, helping to reduce the burden of disease for hundreds of millions of people. GSK has exceptional capabilities in vaccine science and technologies, including adjuvant/protein and mRNA. In specialty medicines, we are at the forefront of HIV prevention and treatment, and we are building our presence in key therapeutic areas such as oncology and immuno-inflammation. General medicines include our inhaled medicines for asthma and COPD, antibiotics and medicines for skin diseases.
By 2031, we aim to deliver £31 to £33 billion in annual sales – a step-change in performance and growth which will significantly increase the positive impact we can have on the health of billions of patients around the world. And we’re confident in our future. We now have a pipeline of 69 vaccines and specialty medicines, many with the potential to be first-or best-in-class.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
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