Search Performance Analyst - Manager I, Business Analysis And Insights -Sam's Club MAP

Position Summary...

What you'll do...

At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam's Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

This is a unique opportunity to join a fast growing, highly visible team within Sam's Club. We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.

As a Search Performance Analyst, you will help analyze and optimize advertisers' search campaigns so that they can meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Sales team, Account Management, Campaign Management, Onboarding & Support team, and API/Ad Tech partners and be responsible for developing and recommending strategies, managing budgets and bids, optimizing account configuration, and targeting, and reporting/insights.

The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.

Responsibilities:

• Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives.
• Analyze and optimize advertisers' search campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements
• Own daily monitoring of assigned advertisers and/or book of business, delivery of weekly/monthly/ad-hoc reporting.
• Identifies domain, brand, category, and campaign trends to provide analysis to support incremental asks from our suppliers to grow and stabilize investment.
• Partner with cross-functional team on ensuring data cleanliness and data availability for reporting dashboard
• Uses Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across MAP Search Platform UI, tools, and processes.
• Identifies growth opportunities for advertisers search investments and proposes solutions to improve ROI.

• 2-3+ years' work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
• Bachelor's degree in business or related field.
• Comfortable with direct client interaction, including presentations, with the ability to translate technical concepts into client-friendly language
• Experienced in developing media strategies based on data, insights, and analytics.
• Knowledge of keyword bidding strategies, budget cap management and optimization tactics
• Experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
• Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
• Experience developing or overseeing quantitative analysis and delivering actionable insights.
• Has ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart's core values into everyday practices.
• Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
• Understanding of customer experience, listening to customers' voice, and working backwards to improve business process and operations.