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Job Details

Comcast Corporation

Director, Product Management (Salesforce)



Full Time

On Site


Philadelphia, Pennsylvania, United States

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out

Job Summary

Responsible for product management activities for a program or product group, or for a major market segment or vertical market. More precisely, this role will be responsible for building and evangelizing the product vision surrounding the Salesforce program and extended technology stack capabilities as they are brought forward to Effectv. The program is more extensive than a CRM replacement and leans into a comprehensive prospecting to pay experience for not only our internal stakeholders (sales & support teams) but also as a mechanism to provide best in class customer experience to our advertising business partners. Overseeing the program strategy, connecting the product capabilities against areas of high value business outcomes and improvement of current state experiences and processes is a critical component of landing the implementation properly. Leads by influence a team of specialists and managers to achieve product and team objectives and keeps leadership team informed of key developments and issues. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget.

Job Description

Core Responsibilities

  • Sets new product strategy for program or product group.
  • Partner at the hip with the technical leader who is responsible for the technical implementation decisions and orchestration to jointly deliver solutions to the org.
  • Look across the entire set of product capabilities needed, with a focused perspective grounded in Customer Experience, simplification of process execution, and align priority and sequence of capability implementation with specific product groups responsible for other components of our capability stack.
  • Partner with an expanded business partnership matrix spanning: CX, Marketing, Planning, Yield, Sales (enterprise, market retail & inside sales), Sales Ops, Campaign Management, Customer Success & Bus Ops. These partnerships will drive understanding of business strategies, business needs (and areas of friction) and the value unlocked if we deliver capabilities in support of those strategies and needs.
  • Clear communication skills to distill the true nature of enhancement and feature requests by uncovering the underlying ask and doing the proper due diligence to ensure customer needs are met and aligned with the solution provided.
  • Effectively navigate and partner with stakeholders across a matrixed sales-minded organization, while maintaining an operational and execution driven approach to product management.
  • Evangelize what success looks like.
  • Ability to author detailed requirements, processes and workflows that result in clear, concise, and unambiguous system requirements.
  • Innovative and collaborative mindset to develop ideas, validate hypothesis, pinpoint underlying business problems, and execute on a plan that includes both data analysis and sound business sense.
  • Detailed, organized and process driven, while simultaneously promoting and pursuing iterative improvements in business processes and tools.
  • Successful outside vendor management and industry partnership skills required.
  • Experience with SAFe methodologies (certifications preferred).
  • Working knowledge and experience developing CRM and marketing automation technology strategies; Marketo, Dynamics 365 and [Register to View] are highly desired.
  • Applies expertise in state-of-the-art product technologies and is relied on by top management to serve as a proxy for the market.
  • Defines, develops and implements standard operational frameworks for products.
  • Coordinates with sales and marketing to assess client and industry needs and identifies possible solutions to meet those needs.
  • Accountable for profit and loss or budgetary management of assigned products.
  • Develops business cases and supporting documentation.
  • Oversees development of assigned new products and services and ensures customer's needs are met. Provides product support and documentation and develops of product materials.
  • Manages lifecycle of new products and services.
  • Demonstrates excellent project management skills, with a proven track record of successful delivery of projects on time, in line with budget expectations and to strategy.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.


Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +


Pay Range: $146,386.17 - $219,579.25

Additional Range: This job can be performed in New York City, with a Pay Range of $159,694.00 USD - $239,541.00 USD

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the [Register to View] on our careers site for more details.