Product Marketing Manager, Games
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The New York Times is seeking a product marketing manager, reporting to the managing director of marketing, Games, to join the New York Times Games team.
The Times has launched numerous digital games, such as our popular Spelling Bee, in addition to the iconic New York Times Crossword, which has existed in print for over 77 years, and we recently acquired the ever-popular game Wordle. Together we have over 1 million subscribers to our world-class digital puzzles across web, mobile web, Android and iOS devices. Games is one of the largest and fastest-growing businesses among our portfolio of lifestyle products such as Games, Cooking, Wirecutter, Audio and Kids. We are focused on defining and delivering our next phase of growth and we need an experienced and passionate product marketer to help us get there.
About the Role
You will work cross-functionally to develop strategies and complete projects that improve subscriber engagement and retention. As a product marketer, you will work at the integration of messaging strategy and product experience, and collaborate across departments to support product feature development, adoption and usage. You will bring digital product marketing knowledge, a history of working with product teams to create new product adoption ideas, and an understanding of brand strategy. You will unlock the potential for product marketing’s impact by: providing insights and guidance on important product features and suggesting future road-map items with an audience-centric lens, scaling the product marketing discipline within the Games team and advocating for the PMM discipline, optimizing our processes, building relationships and trust across departments and teams, overseeing our app store optimization tests, and independently identifying projects and opportunity areas. Reporting to the head of marketing for New York Times Games, you will be the engagement and product marketing expert for the Games marketing team.
Product Marketing Strategy: Develop ideas and campaigns to increase user engagement and establish and measure success criteria. In partnership with the managing director, build and own the go-to-market strategy, from ideation to launch, for new product features. Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and customer-first perspective. Consult on UX research sprints in partnership with product, audience insights and data insights. Understand the competitive landscape and become an expert in the digital recipe market. Advocate for the product marketing discipline by partnering with other product marketers to co-develop a center of excellence for product marketing and socializing the impact of product marketing with peers across the company. Contribute to our culture of innovation by participating in whitespace brainstorms and pitch opportunities. Be knowledgeable about our mobile and web products.
Go-to-Market Planning and Optimization: Based on your understanding of the marketing funnel, this position will be responsible for identifying impactful opportunities across multiple goals. Determine which product features merit external marketing messaging, and lead marketing strategy and end-to-end execution of campaigns as relevant. Plan, execute and assess ongoing app store optimization (ASO) efforts. With support from the managing director, write inspiring creative briefs that ensure all creative is on-brand and resonant with our target audience. Throughout the creative development process, help guide creative and content strategy to evaluate the creative idea and bring it to life. Analyze campaign performance, and recommend next steps to improve performance based on those results.
Brand Stewardship: Be familiar with The New York Times Games brand and apply high standards for brand identity and voice. Champion the voice of our users; translate what we learn about them in consumer research projects into actionable insights and apply them to messaging strategies. Consider how new marketing assets and products/features can support our priority brand attributes to improve brand affinity.
Collaboration and Communication:: Partner with colleagues in marketing and brand strategy, media, product, product design, engineering, creative, audience insights, project management, data analytics and newsroom. Independently develop relationships to build trust and ensure all projects are planned and launched flawlessly. Be comfortable with shared ownership of projects and decisions. Connect the dots and navigate or escalate any issues/roadblocks between teams and leadership. Be an effective communicator in any forum — from daily work with core teammates to presentations with Games or marketing leadership — be a trusted voice for our consumer as we make product decisions and prioritizations.
5+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience
Examples of driving go-to-market strategies for product and feature launches, including considering brand strategy in the context of product marketing output
Ability to interpret and organize data and identify actionable insights. Familiarity planning and running A/B tests, and drawing key learnings from analytics reports and dashboards
Familiarity with the product-development life cycle and direct experience operating within product-led teams and technology partners
Experience with cross-functional collaboration and working with a diverse array of stakeholders
Passion for The New York Times and New York Times Games
Digital subscription, content, newsletter or mobile app experience preferred
Distill essential insights from consumer research to create clear and thoughtful creative briefs that drive subscriber engagement and retention
Conduct insightful competitive and category research
Influence product road maps by drawing on relevant data and consumer insights (both quantitative and qualitative)
Oversee our App Store Optimization program and initiate and evaluate future tests
Participate in objective and key result planning
Build relationships and trust with key partners across the enterprise
Operate both autonomously and collaboratively, and bring a passion for identifying and forging new opportunities
Contribute to our product marketing center of excellence
Enjoy playing puzzle games and participating in new game prototyping sprints and maker weeks, etc.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.